|ECPA Publishing University || Marketing Track|
COMMUNITY MANAGER: Tom Dean, Senior Director of Marketing for Trade Books, Zondervan
SESSION: Who is Our Audience?
Every book we publish has numerous audiences, both internally and externally. The reader represents the ultimate audience, but many others are vital to a book’s creation and distribution. In this session Rob Eagar, founder of WildFire Marketing, will address these audiences, including authors, agents, editors, sales reps, retailers (both online and offline), and, of course, consumers.
SESSION: Marketing Timeline
Does your marketing timeline begin when the book launches? When the book is contracted? When the idea is conceived in the authors brain? Does it last for infinity? We’ll look at how expansive the marketing timeline is – in a very hands-on, conversational, collaborative manner. Ultimately, marketers will be better equipped to bring intelligence and insight to the process with authors.
SESSION: How Ideas Spread
What is unique about book marketing? How have things changed? What’s the author’s role? The role of social media, video, and content marketing? This session will look at key principles for effective marketing, exploring what it takes to make good ideas happen and see good ideas spread.
James Kinnardis the Director of Marketing at Crossway, overseeing the marketing, publicity, and conference efforts for Crossway’s books and the ESV Bible. A graduate of Wheaton College, James came from Truefitt & Hill, N.A., where he was an Operations Manager, focusing on product marketing, product development, supply chain management, and customer service.James has been at Crossway since 2007. He and his wife, Sarah, live with their three children in Aurora, Illinois.
SESSION: How Editors and Marketers Can Get Along (a joint session with the Editorial Track)
Jan Long Harris, Publisher, Tyndale Momentum
Tyndale House Marketing Team
This session will consider issues related to the age-old tension between editors and marketers, including the different perspectives that grow out of their different roles, how to reach agreement on covers and titles, and why marketers need increasingly long lead times for things like PR galleys. Goals, challenges, structuring for collaboration, and best practices will all be presented.
Jan Long Harris is publisher of Tyndale Momentum. With many years in the fields of marketing, editing, and publishing, Jan brings a wealth of perspective to the way the various key functions within publishing can work together for success and great relationships.
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We thank the following companies for their support of the industry and this event.
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