Speakers and Sessions New Speakers are confirmed daily. Please check back to see the latest additions to the ELS
program.
The Power
of a Jolt! Getting the Jump on a World That's Constantly Changing He’s helped
some of the largest non-profits, churches, and ministries navigate periods of
dramatic disruption and change, and Phil Cooke will help you discover how you
can navigatetoday’s culture of disruption and actually use it to your
advantage. The world is changing at light speed, but you can actually use it to
revolutionize your business and your life. Stop
feeling overwhelmed, and regain the confidence that can give you a
realadvantage.
PHIL COOKE President
and Founder, Cooke Pictures and co-founder of TWC Films, writer and speaker
An
internationally known writer and speaker, Phil Cooke has actually produced
media programming in more than 40 countries around the world.
Through his company Cooke
Pictures in Burbank, California –he’s helped some of the largest
non-profit organizations in the world navigate periods of dramatic
disruption and change. He’s
also a founding partner in the commercial production company TWC
Films, which produces national advertising for some of the largest
companies in the country. TWC Films produced two TV commercials for Super
Bowl 2008 and was selected to unveil the revolutionary new electric
Chevrolet Volt. He’s appeared on MSNBC,
CNBC, CNN, and his work has been profiled in the New York Times, The Los
Angeles Times, and The Wall
Street Journal. His book, Branding Faith: Why Some Churches and
Non-Profits Impact the Culture and Others Don’t, is changing the
way non-profit and religious organizations use the media to tell their
story. Cooke’s most recent book, Jolt!: Get
the Jump on a World That’s Constantly Changing, shares his secrets of
making today’s culture of disruption and change work for you. He’s lectured at universities like
Yale, University of California at Berkeley, UCLA, and is an adjunct
professor at the King’s College & Seminary, and Biola University
in Los Angeles.
Phil Cooke is sponsored by Thomas Nelson.
Ebook or App? How to Decide Publishers
today are faced with a wide range of choices when moving from print to digital
delivery. Should an eBook (or enhanced eBook) be produced or would an app
provide a better user experience? This discussion will touch on the
options, the challenges and the opportunities of each of these options.
ERIC FREESE Solutions Architect, Aptara
Eric Freese is
a veteran of publishing production optimization. From the early days of SGML,
he has worked in roles as varied as consultant, software developer, content
architect and semantic web technologist in industries including defense,
technical publishing, commercial software and legal publishing. In his role as
Director/Solutions Architect, Eric helps Aptara’s large publishing customers
efficiently transition to cost-saving digital publishing models that
simultaneously support eBook and other electronic delivery platforms, as well
as traditional print production. Digital Book World recently published Eric’s recap of
the Consumer Electronics Show: http://www.digitalbookworld.com/2011/ces-2011-tablets-tablets-everywhere/
Aptara helps global enterprises gain competitive advantage through
its capabilities in digital media innovation and world-class content
production and publishing. Taking source content from any format and transforming it for
distribution through any medium – from eReaders and smart phones, to
tablets, PC’s, Web and print – Aptara enables organizations to achieve
operational excellence, and unlock new revenue opportunity in a rapidly
evolving digital- and mobile-centric marketplace. For more than 20 years, our content development and production
capabilities, technology innovations and a proven offshore platform,
have helped leading corporations and publishers achieve highly
efficient, low-cost digital content production for multi-channel
publishing of books, journals, and educational and corporate content.
Leadership is Dead – How Influence is Reviving it For the leader
of one of the largest leader development companies to assert that "Leadership is
Dead” could seem condescending to his own business. However, the reality is
totally different. Jeremie will explain what it looks like when leadership
comes fully alive when looked at from a completely different point of view. Even
more, Jeremie's presentation will give us practical tools to help expand our
influence intentionally with those we serve and lead.
JEREMIE KUBICEK
President, CEO, Co-Founder, GiANT
Jeremie Kubicek, President
and CEO of Giant Impact and Co-Founder of Giant, has been serving leaders and
growing companies for the past 18 years, both domestically and internationally. Kubicek’s passion for impacting leaders
and influencing influencers has come from the experience of watching poor
leaders conquer those they lead and stifle the growth of companies. Conversely,
Kubicek has had the opportunity to serve with great leaders as these liberators
provide freedom and opportunity for those they lead. It is their spirit that
Kubicek has built GiANT to become. These ideas, combined with a growing sense
of business values, led Kubicek and his founding partner, Matthew Myers, to
start GiANT in 2002. "I have
always believed that the most important role of a leader in business is to
liberate their employees and those they reach to increase their capacity to
influence positively,” says Kubicek. "When you help people grow, it is amazing
what their organizations can do.” Kubicek
has successfully built many business ventures, including co-founding a
consulting firm and economics school in Moscow, Russia, leading marketing initiatives
for a half-billion dollar merchandising firm in Los Angeles, CA, participating
in more than 10 acquisitions in three years in the general merchandise
distribution market, and starting two internet firms focused on niche
specialties in the education and beauty supply industries, prior to forming
GiANT.
GiANT Impactwas formed in 2007 after the acquisition of John Maxwell’s brands –
Maximum Impact and INJOY. This acquisition added events, resources and training
to the GiANT platform. Kubicek
became CEO in the same month. He currently leads the company to help awaken leaders
through powerful growth resources, leader development training and impactful leadership
events. Today GiANT Worldwideincludes
GiANT Partners, a growth firm
helping companies and leaders think strategically while developing their people
to become strong leaders and growing their organizations, GiANT Experiences, taking leaders
through powerful life-changing experiences and GiANT Capital, which guides leaders through mergers and
acquisitions. The GiANT companies are built on relationships. It starts with
great partnerships with partners and teammates.
Jeremie Kubicek is sponsored by Howard Books, a division of Simon & Schuster.
Lessons Learned from an Early App Pioneer Michel will share first-hand experiences of building an app development and publishing company. He
will cover everything from founding Oceanhouse Media in January 2009,
to selling their one millionth app in January 2011 and everything
in-between.
MICHEL
KRIPALANI
President
and Founder, Oceanhouse Media
Michel Kripalani is President
of Oceanhouse Media, a leading developer and publisher of apps for the mobile
market. In it's first two years of existence, Oceanhouse Media released over 150
apps for iPhone and iPad. All were based on proprietary technology. Many became
bestsellers, with nine apps reaching the #1 sales position within their
category on the Apple App Store. In late 2010, Oceanhouse Media began releasing
titles for Android platforms as well. Oceanhouse Media has
licensing relationships in place with Dr. Seuss Enterprises, Hay House
Publishers, Zondervan (HarperCollins), Houghton Mifflin, Chronicle Books and
many others. Oceanhouse Media is Michel's
third start-up. He found prior success with Presto Studios, an independent
videogame development company that he ran for 11 years. Presto Studios had
numerous hits including The Journeyman
Project series, Myst 3: Exile and
more. His first business, focused on developing interactive multimedia
projects, was founded in 1989. In addition, Michel was a Director of Business
Development at Autodesk for many years where he spent a large portion of his
time managing relationships with Microsoft, Sony, Nintendo and other game
development studios worldwide.
Oceanhouse
Media, Inc. is a leading publisher
of mobile apps for iOS (iPhone, iPad, iPod Touch) and Android devices. As of
January 2011, the company crossed the one million mark of paid app downloads on
Apple’s App Store. The company has more than 150 apps, many on Top 100 lists,
on the App Store in the Books, Games, Music, Photography, Health & Fitness,
Reference and Finance categories, nine of which hit the #1 spot in their
categories. The company has licensing agreements in place with
Dr. Seuss Enterprises, Houghton Mifflin Harcourt Publishing Company, Zondervan
(a division of HarperCollins), Hay House Publishers, Character Arts, Chronicle
Books, and others. In many cases, the company works directly with authors to
bring their beloved books to the mobile market, always staying true to the
original content and intent of the books.
With a Sling and a Stone: How Small Beats Big in the eBook Market Kobo, the international eBook retailer, is outspent by its competitors
10 or 20:1. Kobo has 200 employees vs. 25,000 or more. Yet Kobo
continues to beat larger retailers to new markets, devices and
partnerships. Michael Tamblyn, Kobo's EVP of Content, Sales and
Merchandising, describes a range of strategies and tactics that can be
helpful to publishers and retailers alike, proving that sometimes small
and focused is an advantage in a rapidly changing market.
MICHAEL
TAMBLYN
VP Content,
Sales & Merchandising, Kobo
At Kobo, Michael is responsible for sales, publisher
and industry relations, content acquisition, and the merchandising experience
across all of Kobo's web and mobile services. He co-founded Canada's first
online bookstore Bookshelf.ca, which was purchased by Indigo Books & Music
in 1998, where he served as vice president of online operations. Most recently,
Michael was the founding CEO of the supply chain agency BookNet Canada, where
he launched the national sales reporting service BNC SalesData and authored the
publishing technology call-to-arms, "Six Projects That Could Change
Publishing for the Better." Michael
has a Masters in Business Administration from University of Western Ontario.
Kobo is a global
eBook retailer backed by Indigo Books & Music, Borders, REDgroup Retail,
Cheung Kong Holdings, and other leaders in technology and retail. We believe
consumers should be able to read any book, anytime, anywhere, and on the device
of their choice. In order to
achieve that goal, Kobo is open, available on any device, global, and offers
nearly 2 million eBooks to readers throughout the world.
5
Threads Towards Threshold: What Writing, Publishing & Reading Will Look
like in 2015
BOB CARLTON, Vice President, Publisher, Kirkus Reviews JEN HOWVER, Founder, VOD Communications, Inc.
In 1455 Gutenberg published his 42-line
Bible, which began publishing as we’ve known it. For more than 600 years,
an ecosystem has developed around movable type, mass production and a mature
media type – the physical book. In 1980, what we now know as the Web
began as Tim Berners-Lee and colleagues around the globe collaborated. By
2015, how we write, publish & read will cross the threshold between
the Gutenberg era & the Berners-Lee era. In this session, we’ll
discuss the 5 threads that are driving this threshold.
Jen Howver’s marketing background in both the publishing and events
worlds led her to work with a wide variety of clients. Since launching
VOD Communications, Inc. in 2005, Jen has worked with nonprofits,
publishing houses, tech companies, actors, and just about everything in
between. A storyteller at heart, Jen loves working with a broad range
of businesses, uncovering their unique stories and finding new ways to
get their stories out there. http://www.vodcommunications.com/
Bob Carlton loves readers, writers
& the digital world that is emerging around us. He is the VP & Publisher for
Kirkus, an 80 year-old business that helps readers discover books & authors
get their books discovered. In his more than 25 years in publishing, Bob has
been an author, an avid reader – as well as playing executive roles at the
forefront of digital publishing. He was part of the launch team for
CourseSmart, the leading e-book company in higher education, which was founded
and supported by the five leading publishers. Carlton was also senior vice
president for business development at Thomson Learning (now Cengage), where he
negotiated strategic relationships with several leading e-Learning companies to
distribute the company’s offerings worldwide. Carlton has also held senior positions with information
providers and publishers such as Electronic Data Systems, WetFeet, News Corp,
and Harcourt. He holds a Bachelor of Arts degree in marketing and statistics
from Texas A&M University.
Founded in 1933, Kirkus reviews more than 500
pre-publication books each month, including fiction, nonfiction, children's and
young-adult books. Our reviews are a trusted and authoritativedecision-making
tools, crafted by specialists selected for their knowledge and expertise in a
particular field.
Use QR Codes to Turn Lifeless
Print Media into a Multi-Media Experience
Publishers and retailers spend a lot of money creating print
marketing materials, such as book covers, shelf talkers, endcaps, postcards,
catalogs, etc. However, new technology called "QR codes” and America’s adoption
of the smartphone has created a unique way for publishers and retailers to
launch exciting multi-media promotional content from previously boring print
pieces. Rob Eagar will explain the unique benefits of QR codes along with case
studies to show how you can utilize this technology to engage consumers and
market your products more effectively.
ROB EAGAR Founder, WildFire Marketing
Rob Eagar is the founder of WildFire Marketing, a consulting
practice that helps individuals and organizations apply unique online and
offline marketing techniques to spread their message like wildfire. Rob has
worked with numerous ECPA publishers and trained over 300 authors at all
levels. His client list includes consulting projects for several New York Times
bestselling authors, such as Lysa TerKeurst, Wanda Brunstetter, and Dr. Gary
Chapman. For more information, call 1-800-267-2045 or visit: www.StartaWildFire.com
After the scan: Mobile Content
Now that
someone has scanned your code, what's next?What is the best strategy
for creating a great mobile experience? What do you want your mobile
site achieve and what is the best design and content format? During this session Antony will talk about and give examples of best mobile site design practices.
ANTONY MCGREGOR DEY CEO, link.me and QMCODES
Antony McGregor Dey is CEO of link.me,
a new mobile-marketing company promoting an exclusive technology that
will become the killer app for connecting offline media with the mobile
web. Created with input from some of the biggest publishers in the
world the link.me platform offers
new ways for publishers to engage with readers; by creating a bridge
between traditional media and campaign specific micro-sites on the
mobile web. The link.me
platform builds long-term direct relationships with readers, gauging
and generating interest in upcoming titles and between series to
ultimately increase retail and online sales. Antony has 11 years
experience in the mobile industry and was former CTO of a mobile
software development firm specializing in mobile streaming solutions,
and former director of a UK based direct marketing and promotional
company.
What Tomorrow's Publisher Must Look Like
MAURILIO AMORIM, President, Marketing and Technology, Partner, Brand Development, The A Group
TAMI HEIM, Partner, Brand Development, The A Group
In this session we'll discuss how publishers must
create a new strategic and value-added relationship with authors through social
media as well as brand development that is not currently part of the publishing
experience, and why that's important for survival.
An award-winning marketer, author and columnist, Maurilio currently
consults with some of the country’s leading churches, ministries and
Christian publishers. A native of Brazil, Maurilio’s creativity and
his ability to help develop systems and solutions have allowed his clients
to experience great success. He is at his best when helping his clients
identify and plan the next steps for their ministry or business. Maurilio
has a mega-church background along with a business-savvy mindset.
Heim previously served as the executive vice president and chief publishing
officer at Thomas Nelson Publishers and president of Borders, Inc. Her
experience in retail, publishing and working with international brands allows
her a 360° view of a changing industry. She consults with publishers,
authors, and organizations on strategy, brand identity, product development, and
content delivery.
The A Group is a strategic solutions company. Our vision is to offer our clients
creative and effective solutions to their branding, technology and
communications needs. We work hard to understand their challenges and
opportunities. We provide strategic guidance and navigate the marketplace, which
has been radically transformed by new technologies. Among ministries, Christian
business and churches, the desire to connect with an audience brings a need to
understand a rapidly-changing world of brand development, advertising, social
media and technology. Among publishers, writers, and other thought leaders, a
distinct need exists for agility and cutting-edge marketing strategies so they
can fully benefit from the innovative ways that content is now published,
marketed and distributed. From ideation to implementation, we are a full-service
marketing, technology, literary and PR firm specializing in Christian and
non-profit areas. Our approach to communication, technology and brand development are
strategic, holistic, dynamic and unique to each client we serve.
Google eBooks: Reading Unbound
Discover how Google's cloud-based platform means seamless reading for
users and access to an ebook library from anywhere, on just about any
device. See how users can discover the world's largest selection of
ebooks and browse and buy titles from the Google eBookstore or from a
growing number of independent booksellers and retail partners. Learn
how to get involved as a publisher to put your titles in front of
millions of readers worldwide.
MARK NELSON Strategic Partner Manager, Google, Inc.
Mark P. Nelson is a Strategic Partner Development
Manager at Google, where has worked since 2006. Mark works in business
development to grow Google's partnership base with publishers in the United
States, Canada, Latin America, and Asia-Pacific. Before arriving at
Google,Markwas Sales Manager for Latin America and the Caribbean at
Random House, based in New York. He received his B.A. in International
Studies from Miami University, in Oxford, Ohio, and has lived throughout his
career in Spain, Argentina, and China. He now calls northern California
home and when not traveling likes to cook, and to camp and hike in the great
outdoors. He works out of the Googleplex in Mountain View.
Google Books is a free worldwide marketing program
that enables publishers to make their books discoverable to the millions of
Google users across the globe. Users can nowgo to the Google eBookstore for a selection of over 3 million eBooks
available to be read on the Web, Android, iPhone, iPad, Sony and Nook.
In addition, the ELS
program will host the ECPA Annual Member Meeting for all ECPA
designated representatives and the ECPA Awards Banquet where
the 2011 Christian Book Awards, Christian Book of the Year, Jordon Lifetime Achievement Award, and Gold | Platinum | Diamond Sales Awards will be announced
and presented.
An
internationally known writer and speaker, Phil Cooke has actually produced
media programming in more than 40 countries around the world. 
Founded in 1933, 
Rob Eagar is the founder of 
The A Group
