ECPA’s PUBu online webinars are a convenient and cost effective way to provide focused training to you and your employees. Featuring a variety of focused industry topics, experts are invited to conduct an online seminar using a phone line and computer. Participants are able to see and hear the entire presentation from their own computer via internet access. Once you are registered, you will receive specific instructions on accessing the seminar. Some webinars are available for download if you are unable to attend the live webinar.
How Effective Royalty Management Will Save Money, Enhance Author Relationships, and Generate Additional Revenues
Led by David Marlin, President, MetaComet Systems
MetaComet Systems demonstrated how their Royalty Tracker and AuthorPortal.com tools-- available as an ECPA member benefit -- can simplify and automate the entire royalty management life cycle. Recorded session available.
Publicizing Your Award Win: So You’ve won a Christian Book Award! Now what?
Led by Scott Shuford, Chief Engagement Officer, FrontGate
practical marketing tips for maximizing sales as a result of your
award nomination. The webinar ties public relations, social media, and sales
strategies together to engage consumers and retailers.
ECPA partners with many retailers and organizations to market the Christian Book Award® finalists and winners but it is clear that promotion efforts from WITHIN our member houses are both valuable and critical in successfully raising the awareness of these great titles to the consumer. For this reason, ECPA set out to gird our publishing members with tangible tools and resources for providing low-cost, effective strategies for marketing finalists and winners. To make this a reality, ECPA partnered with the largest web & event network and marketing service reaching the faith and family values audience, FrontGate, and invited their President Scott Shuford to create a practical and informative resource for marketing, PR and sales teams at our member houses. Even if a publisher doesn’t have a book that is an Awards finalist, these tips are so practical and the principles so applicable, that people will find them to be beneficial.
FrontGate are a leader in serving Christian publishers and authors via
advertising, public relations, and social media. FrontGate is a two
time Best Website Award recipient in Internet Advertising Competition in
2013 & 2011, and received two Standard of Excellence Awards in the
2012 WebAwards, in the Marketing & Faith-based categories.
Previously, Scott served as a principal in the ad agency he co-founded
consistently launching successful, innovative campaigns for notable
companies such as IHOP, World Vision, Initium Eyewear, Krikorian Premier
Theaters, and Orange County Teachers Federal Credit Union, and with
their award-winning work for Del Taco. Scott started his career in 1989
as a buyer for Berean Christian Stores. Recordings are available to ECPA members only. Contact Cindy Carter.
Publishers Beware of State Tax Land Mines in Doing Business with Third Parties
Held July 10, 2012 at 1 PM EST -- Led by Martin I. Eisenstein, Senior Partner, Brann & Isaacson
Many publishers do business with third parties, such as contracting with sales representatives, using fulfillment houses to store and deliver books, selling on consignment, and using third party platforms for receiving and fulfilling the sale of ebooks. Each of these relationships can create nexus for state tax purposes and, therefore, expose publishers to significant tax exposure. Mr. Eisenstein, an expert in the field of state and local tax, will discuss the state risks in these relationships and ways to reduce those risks.
TAX EXPOSURE FROM eBOOK SALES: AGENCY MODEL, WHOLESALE MODEL AND RELATED TAX NEXUS ISSUES
Martin I. Eisenstein, Senior Partner, Brann & Isaacson; Recorded on Tuesday, January 11, 2011 -- 11 am ET
Publishers know that selling eBooks involves converting files and grappling with DRM, among other challenges.But selling eBooks also may generate new tax exposure for publishers, in part depending on the distribution model and distributors/platforms for sale of your eBooks. And, this new exposure can potentially reach beyond the eBook transactions themselves to create broader tax exposure for other sales by the publisher. On January 11, tax attorney Martin Eisenstein of the firm Brann & Isaacson will lead an informative webinar in which he explains tax nexus, describes how the nexus rules apply to eBooks sales, and discusses best practices publishers can utilize to reduce tax exposure.
DESIGN FORUM: ANNOUNCING & ANALYZING THE 2010 BOOK COVER AWARD WINNERS
Rick Hamm, Director of RISC Research, Marshall Marketing; Recorded on Tuesday, December 14, 2010 -- 11 am ET
USING NETGALLEY: AN INTRODUCTORY WEBINAR ON DIGITAL GALLEYS
Recorded on Thursday, December 2, 2010 -- 11 am ET
Considering digital galleys? Wonder about reviewer & buyer comfort with e-galleys? Or, how to make the best use of NetGalley widgets and features? NetGalley is hosting a free webinar for ECPA members to conduct a brief tour of the NetGalley site, answer questions about the ECPA-NetGalley discount program, and present examples of how other publishers are using NetGalley to engage reviewers, bloggers, media, librarians, booksellers and even professors. Maegan Roper, Abingdon's Marketing and Publicity Manager, will be on hand to talk about Abingdon’s learning curve and experiences with the service.
eBOOK BASICS: JUST THE FACTS
As eBooks become more popular with consumers, publishers are struggling understand this new market and take advantage of it with the best returns. Recorded on July 13, 2010, this webcast gave an overview of the eBook market, including information on:
THE ANATOMY OF THE TRADEMARK: WHAT PUBLISHERS NEED TO KNOW
INTRODUCING ECPA ROYALTY TRACKER
DRIVING SALES: MAKING BOOK CLUB READERS WORK FOR YOU
TACKLING THE CHALLENGES OF ELECTRONIC PUBLISHING
THE SCIENCE BEHIND GREAT BOOK COVER DESIGN: CONNECTING WITH YOUR CONSUMER
USING SOCIAL MEDIA TO CREATE PRODUCT EVANGELISTS
PREPARE YOUR AUTHORS FOR CBE SUCCESS