Special Report: ECPA ATTRACTS MAJOR MEDIA
ECPA’s "Christian Book of the Year” is announced and endorsed by Glenn Beck on FOX News.
Retail and Media efforts Increase for 2011 Christian Book Award® Program
Christian Book Award® finalists and winners continue to receive broad
media attention and marketing exposure through major retail outlets. Efforts to increase the visibility of the Christian Book Award® program are
more successful than ever this year. The awareness of the award
recipients have been raised by the retail partners of this program and
both trade and general media. It is clear that the changes we made five
years ago allows more recognition by these organizations. Consumers
have seen and heard about the winners and finalists this year in a
variety of media that we have listed for you to the left.
First, a "Behind the Scenes" look at what we've been up to...
years ago, the ECPA Recognition Committee did a comprehensive review of
what was then known as the Gold Medallion Book Award program. The
committee, made up of publishers representing all sizes of houses,
further clarified the main objective of this award program: to raise
awareness among consumers of Christian books in order to increase
sales. They spoke with Christian and general trade retailers and media
in order to get input as to how to make the program more media and
marketing-friendly in order to meet this goal. It was evident that two
major changes needed to happen in order for media and retailers to best
promote finalists and winners:
1) Decrease the number of award categories to 6-8 rather than 20 as it is easier to focus attention on a few rather than many.
Change the award name to better communicate – especially for general
retail and media outlets – what the award is: The Christian Book Award®.
their recent five-year review of the program, the Recognition Committee
unanimously agreed that these changes remain critical to achieving our
goal to help retailers and media communicate about award-winning
Christian content to their audiences. The only minor revisions they
made to the program were updates to some of our category names (i.e.
Christian Life is now called Non-Fiction, etc.) and the inclusion of
From USA Today to FOX News: Changes have paid off
changes continue to pay off. The Christian Book Award® finalists and
winners receive growing recognition in both Christian and general
retail and media outlets, culminating in one of our most successful
years this year. Each year we work one-on-one with retailers and media
to give them the information they need to promote the finalists and
winners. They give us good input and validation on what helps them to
best communicate to their constituencies.
In the last five years we have seen the "Christian Book of the Year” featured more in general media like USA Today, and this year it was even mentioned on FOX News. (See http://www.youtube.com/watch?v=2yzJXdv8PFA).
General retailers like Amazon and Barnes & Noble have developed several web pages around our recipients.
In fact, "The Christian Book Award®” category is now listed with
"Pulitzer,” "National Book Awards,” and "Nobel Prize for Literature” on
the Barnes & Noble website!
All the major Christian retail outlets now partner in featuring the finalists and winners on their websites and/or sending notices to their consumer bases. Christianity Today runs print ads with the six winning covers in their fall issues of Christianity Today, Leadership and Books & Culture.
This is all "behind the scenes” work we are doing in order to advocate for our members’ content in the marketplace!
over 17,000 product views on the 2011 Christian Book Award® page so far,
it’s obvious that consumers are interested in finding out which
products are hot and are considered the best of the best. Thank you for
allowing us to provide our customers this important information. It is
truly a pleasure to partner with you and ECPA on this project."
-- Richard Hauhuth, Director of Online Sales & Marketing, Innovative/Signature Websites
2011 Christian Book Award® Retail and Media Partners: