ECPA now has access to the most comprehensive, multi-channel data provided by NPD Book (formerly Nielsen Book); including retail POS (both Christian AND general market), publisher direct sales,
digital sales, and consumer data -- giving the first-ever broad snapshot
of the Christian publishing industry.
(formerly Nielsen Bookscan), which is the basis for the ECPA Christian bestseller
, provides essential information
needed to keep ahead in an increasingly competitive retail book market.
BookScan’s US Retail Sales Panel covers approximately 85% of print trade
book sales, with over 500,000 different ISBNs
tracked in a typical week. This transactional data is collected via
the point-of-sale systems of major book retailers, mass merchandisers
and independent book stores.
Other NPD Book services include:
- PubTrack™ Christian
– a unique, collaborative publisher data sharing program where
participants agree to submit weekly "out-the-door” sales and returns
quantities at an ISBN & channel level for
the opportunity to see the same data from competitors. The data allows
you to understand where books are selling across multi-channels,
including Christian bookstores, General bookstores, International
markets (export sales), Internet/book clubs/catalog, Mass
market retail, Publisher/distributor direct, Wholesalers, and all
- PubTrack™ Digital
– another collaborative publisher data sharing program offering
participants the only look into aggregated e-book sales. With over 30
participating publishers you can quickly
identify the top e-book categories, authors, and titles based on unit
sales and revenue.
- Books & Consumers
– Now that you know what is selling, receive invaluable insight as to
who your primary customer is, where they are purchasing, and what
factors influence their purchase.
NPD BOOK OFFERS ECPA MEMBERS A BUNDLE DISCOUNT ON BOOKSCAN + PUBTRACK CHRISTIAN. Learn more.
For more information on the ECPA monthly Christian bestseller lists, visit ChristianBestsellerLists.com.