At ECPA, information and research are key components to our strategic plan to serve our industry and to provide our members with the knowledge they need to understand industry trends and determine key operational benchmarks for their publishing business. Available reports include:
- ECPA Book Category Reports
- Financial & Sales Operating Performance Report
- Salary and Benefits Report
Learn more about each report below:
ECPA Book Category Reports
Utilizing Bowker's Pubtrack Consumer and Pubtrack Christian databases, ECPA is also offering subscriptions to quarterly category-level reports focusing on both consumer buying behaviors and retail sales activity. Each report will focus on one of the following eight book categories:
- Autobiography & Biography
- Biblical Studies & Reference
- Christian Fiction
- Christian Life
- Diet & Health
- Young Adult
Each category is offered as an individual subscription and will deliver one report each quarter. Reports will include updated consumer information relative to Christian book purchasing as well as up-to-the-minute trends, market share and bestseller reports utilizing retail sales data. Subscriptions are $1000 per category/per year and are only available to ECPA member publishers. Current Pubtrack Christian subscribers can pick up to three categories at no cost and will receive a 25% discount off additional categories.
- Pubtrack Christian subscribers should contact Mark Kuyper to place their order.
- Non-Pubtrack Subscribers Order Now
Financial & Sales Operating Performance Report
The most comprehensive and in-depth compilation of current performance statistics for evangelical Christian publishing industry to date, ECPA's Financial & Sales Performance Report presents detailed sales and operating data including sales by product type and by market channels. The information is designed and presented in order to provide easy-to-understand guidelines for identifying sales statistics and business performance improvement opportunities.
The report breaks down comparative financial ratios and statistics in several different ways: by participants overall, by company sales volume size, by sales focus related to books, and by corporate structure (non-profits and for-profits), including a special grouping of high profit firms.
In-depth analysis of data is presented in a user-friendly format with graphs and charts, and includes the following categories:
• Overall profitability
• Expense management: gross margin v. expenses ratio
• Top expense categories that are most closely monitored
• Inventory turn
• Sales and gross margins per employee
• Total payroll as percentage of sales
• Asset turnover
• Debt to equity ratios
• Percent change in net sales over the past year
• Forecasted sales growth
• Detailed sales analysis by product type and by market channel
Participating companies automatically received a highly valuable and confidential Company Performance Report, which compares their individual company data alongside the industry norms.
To order the current report - or to participate in the next industry study - contact Mark Kuyper
Salary and Benefits Report
This report provides ECPA member publishers with invaluable information related to compensation levels for many departments and positions within a publishing house. Similar to the Financial & Sales Operating Performance Report, the report breaks down comparative salary and benefit ratios and statistics in several different ways: by participants overall, by company sales volume size, and by corporate structure (non-profits and for-profits), including a special grouping of high profit firms. This is an indispensable report for any publishers Human Resources Department. This report is only available for purchase by ECPA member publishers who have completed the Salary and Benefits Survey. For more information, contact Mark Kuyper