ECPA and Firebrand Technologies Expand Partnership with Ebook Content Services
Metadata is extremely important in making sure your books find their way
into the consumer’s hands. Databases of all sizes and shapes rely upon
this information for a variety of purposes. Everywhere a consumer might
look to find information on your books – search engines, online
retailers, bookstores, and wholesalers – all of these need data about
your products to adequately inform the customer.
It is for this reason that ECPA has partnered with Firebrand Technologies, Inc. to offer ECPA Title Management Web:
an online solution that allows marketing departments of any size
publisher to manage the data for their title listing in one convenient
location. Everything from images, to jacket copy, table of contents, and
awards information can be easily stored in this online repository.
ECPA has also partnered with Firebrand to bring member publishers NetGalley,
a service that allows publishers to share digital galleys and press
kits with their contacts and the NetGalley reader community.
Storing and managing data in ECPA Title Management Web
is only a part of the picture. The real value comes in what happens to
your product data from there. At the click of a button you can release
product information to over 200 industry partners in the file format
(ONIX, XML, etc.) and frequency requested by the partners. With so many
places receiving the exact same data about your products, the chances of
incorrect data about your books making its way out into the marketplace
In addition to this, ECPA Title Management Web can be used to easily print tip sheets and title cards for major retailers, saving you money in time and resources.
Any ECPA member publisher who subscribes to this service will receive a
discount off of Firebrand Technologies’ regular subscription rates.
Considering the efficiencies created in using such a high-powered tool
and the money saved through the ECPA discount, this program has a
direct-benefit impact on member companies’ bottom line as well as a
direct impact on our industry’s data.
If you are interested in learning more about this innovative new program, please Steve Rutberg and let him know you are a member of ECPA.