ECPA
CEO Symposium
November 4-6, 2007
CEO Symposium
November 4-6, 2007
Keynote:
Hitting the Mother Lode: The Vein of Gold in Publishing to Women
Nov 6th, 1:00 pm to 2:00 pm
Speaker: Michele Miller
Speaker Bio:
Michele Miller is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press), the audio book hailed for its concepts, principles, and scientific information explaining how the female brain is "hardwired" for personal greatness. Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, was named one of the "Ten Best Blogs for 2005" by MarketingSherpa.com, and is included on the prestigious "Best of the Web 2005" list compiled by Forbes.com.
A faculty member of the Wizard Academy (Austin, TX), Michele teaches her popular "WonderBranding" course and maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.
Keynote Summary:
As consumers and professionals, women have massive purchasing power and the authority to spend it. So why aren't more businesses engaging them? The time is now for understanding the female market and learning how to connect with women as consumers.
Wizard of Ads partner and author Michele Miller will:
Hitting the Mother Lode: The Vein of Gold in Publishing to Women
Nov 6th, 1:00 pm to 2:00 pm
Speaker: Michele Miller
Speaker Bio:
Michele Miller is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press), the audio book hailed for its concepts, principles, and scientific information explaining how the female brain is "hardwired" for personal greatness. Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, was named one of the "Ten Best Blogs for 2005" by MarketingSherpa.com, and is included on the prestigious "Best of the Web 2005" list compiled by Forbes.com.
A faculty member of the Wizard Academy (Austin, TX), Michele teaches her popular "WonderBranding" course and maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.
Keynote Summary:
As consumers and professionals, women have massive purchasing power and the authority to spend it. So why aren't more businesses engaging them? The time is now for understanding the female market and learning how to connect with women as consumers.
Wizard of Ads partner and author Michele Miller will:
- Show why "marketing to women" is NOT a fad, and why it's here to stay
- Teach the importance of understanding women from the "inside out," and some of the things you can do to attract women to your brand
- Explain how every touch point of your business - production, distribution, retail environment and customer service - is connected when it comes to marketing to women, and the simple changes that can make a big difference in profit
- Discuss the rise of Baby Boomers, new forms of media, and emerging technology that is just beginning to make its mark on the next generation
Michele Miller
Partner in the Wizard of Ads© marketing firm
faculty member of Wizard Academy, Texas
WonderBranding