Keynote:
Blogging from A to Z
Nov 5th, 3:00 pm to 4:00 pm
Speaker: Joe Wikert
Speaker Bio:
Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently vice president and executive publisher in the Professional/Trade division of John Wiley & Sons, Inc., and has management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing thoughts and predictions on his Publishing 2020 blog which can be found at
www.joewikert.com. He can be reached through his blog or via e-mail at
jwikert@gmail.com.
Session Outline:
Joe Wikert will present on the major aspects of publisher and author blogging, including:
Pros and cons of author blogging
Publisher blogging
Building a book via a blog
Other lessons learned