ECPA has assembled a cast of eminent presenters and experts to help your company’s executive leadership team strategize for the future.

Strategies for Digital Marketing

Nicole Poindexter, President of Unbound Media Inc.

Developments in technology are transforming how book content - both digital and printed - is marketed. Reading devices such as the Kindle, the Sony E-Reader, and the iPhone; "look inside" services from Barnes & Noble and Amazon; social networking sites such as Facebook and MySpace; new marketing tools like widgets - all these recent innovations offer publishers a variety of new ways and channels to promote both digital and printed content. How are trade publishers responding to these opportunities? Which should you choose and which can you ignore? What has worked and what has failed? In this presentation a leading trade publisher will describe how these new devices, channels, and tools have changed how book content is marketed and how his/her company evaluates risk and reward in these new and untested areas.

Biography
Unbound Media Inc, is an early stage internet start up started in Spring 2008 which will market book content on the Internet.

Prior to starting up Unbound Media, she was Vice President of Strategic Planning and Publishing Operations at Hachette Book Group, the US subsidiary of the 2nd largest publisher in the world. In her role, she defined the strategy for the US division including the launch of new businesses and acquisitions. In her role, she was deeply involved in development of the company’s digital media strategy – looking at both the marketing and distribution of content online as well as leading the implementation of systems to support the strategy. Additionally, she managed the publishing operations of the company specifically Production and Managing Editorial.

Prior to her work with Hachette Book Group, she worked for Juno Online Services a leading free ISP in Corporate Development and in the Mayor’s Office of New York City. Nicole has an MBA with Distinction from Harvard Business School and a Bachelor of Arts from Yale University.