ECPA has assembled a cast of eminent presenters and experts to help your company’s executive leadership team strategize for the future.

2008 Executive Leadership Summit

Sunday, May 04, 2008
12:00 – 5:30 pm	Registration
5:30 - 7:00 pm	Dinner
7:00 - 8:30 pm	Opening Session Strategizing Cultural Creativity: From Consumers to Creators Andy Crouch, Author and Journalist Sponsored by Bethany Press International
8:30 pm	Dessert Reception

Monday, May 05, 2008
7:00 - 8:00 am	Breakfast Annual Member Meeting Mark Kuyper, ECPA President Mike Hyatt, chair, ECPA Board of Directors
8:00 - 8:30 am	Devotions
8:30 – 11:30 am	Breakthrough Thinking: Innovation and Solutions Matt May, Author and former Senior Instructor, University of Toyota "Direct to Church" Case Study: David C. Cook Ryan Dunham, Senior VP
11:30 am - 1:00 pm	Lunch Sponsored by Christianity Today International
1:00 - 4:30 pm	Digital Publishing & Digital Distribution: Strategies & Experiences from Trade Publishing Moderated by Michael Healy, President, Book Industry Study GroupThinking Digital Ken Brooks, Senior VP, Global Production and Manufacturing Services, Cengage Learning Technical Foundations for Business Success Bob Kasher, Director of Sales, MacMillan Publishing Solutions Re-thinking Content and Business Models in the Digital Age Allen Noren, Director, Online Marketing and Digital Initiatives, O’Reilly Media, Inc. Strategies for Digital Marketing Nicole Poindexter, President of Unbound Media Inc.
4:30 pm	Free Time / Dinner (on your own)

Tuesday, May 06, 2008
7:00 - 8:00 am	Breakfast
8:00 - 8:30 am	Devotions
8:30 - 9:30 am	"Direct to Church" Case Study: InterVarsity Press Bob Fryling, Publisher, InterVarsity Press and Jeff Crosby, Associate Publisher, Sales & Marketing, InterVarsity Press
10:00 - 11:30 am	Know Thy Consumer: Understanding the Who, What, Where, Why, and How of Today’s Christian Book Consumer Kelly Gallagher, General Manager, Business Intelligence Unit, RR Bowker Keith Stonehocker, Executive Vice President, Christianity Today International
11:30 am - 12:30 pm	Lunch
12:30 - 1:15 pm	Update on Amazon’s Digital Initiatives Daniel Slater, Digital Product Development, Amazon.com
1:15 - 2:00 pm	Christian Book Expo – Dallas 2009 Progress Update
2:30 - 3:30 pm	Direct to Church Marketing Scott Evans, President/CEO, Outreach, Inc.
3:30 - 5:00 pm	The Use of Internet Communities and the Blogosphere Moe Girkins, President and CEO, Zondervan
6:00 pm	Sponsored Dinner

Wednesday, May 07, 2008

8:30 – 11:30 am
[optional]

Christian Book Expo – Dallas 2009
Exhibitor Site Inspection

Confirmed CBE exhibitors – or anyone else interested in possible participation – are encouraged to attend this optional Exhibitor Site Inspection of the Dallas Convention Center, host of the 2009 Christian Book Expo. Participants will experience a customized tour of the host facility and will also receive up-to-date information regarding exhibiting options, author and workshop programming, sponsorship opportunities, and much more. Participation is complimentary, but advance registration is required. Contact Christian Book Expo to register: info@christianbookexpo.com.

Schedule is subject to change