MAY 4-6, 2008 • DALLAS, TEXAS
Andy CrouchMatt MayMichael HealyAllen NorenMoe GirkinsKelly Gallagher and Keith StonehockerNicole PoindexterScott EvansBob Fryling, Jeff Crosby, Ryan DunhamBob Kasher
ECPA has assembled a cast of eminent presenters and experts to help your company’s executive leadership team strategize for the future.

Direct to Church Marketing

Scott Evans, President/CEO, Outreach, Inc.

Communicating your story to churches about your publishing house and products, and then motivating them to make a buying decision is always challenging. Outreach Inc. is a California based organization that creates and sells resources to churches so they can market themselves in their communities. They also market their products and services to the churches. Scott Evans, an expert marketer and President of Outreach Inc., will share principles to help you strategize how to drive sales and communicate effectively to churches.


Biography
Scott Evans is the founder and president of Outreach, Inc., the largest church communication and outreach company in the world. Currently with seven divisions and a staff of 130 full-time employees, Outreach is uniquely positioned to meet the communication needs of churches, offering nearly 2,000 print communication resources.

Scott is the founder of Outreach Magazine, the National Outreach Convention, and the Four Laws of Effective Outreach. Outreach has become a leader in direct-to-church marketing, reaching virtually every church in America, through both online and print media. Several hundred ministries currently access Outreach’s communication channels to also reach the church leadership market.

Since its inception, Outreach has been on the cutting edge of marketing strategies, bringing best practices in the market to the Church. Using creative mass marketing systems, processes, and pioneering technology, the ministry has worked with more than 50,000 churches to distribute over 300 million print pieces to invite nearly every person in America to church.