May 3-5, 2010 • Nashville, Tennessee

SOLD OUT
Dr. Leonard Sweeet: Stanley Jones Professor of Evangelism at Drew University Michael Drew: Book Publicist and founder of Promote A Book Skip Prichard: President/CEO, Ingram Content Group Brian F. O'Leary, founder and principal of Magellan Media Joe Gonnella: Vice President of Inventory Management & Vendor Relations, Jane Love: Christian Book Buyer and Liz Harwell: Divisional Merchandise Manager, Barnes & Noble Roland Lange: Strategic Partner Development/Content Acquisition, Google Book Search Rev. Dr. Soong-Chan Rah is Milton B. Engebretson Assistant Professor of Church Growth and Evangelism at North Park Theological Seminary in Chicago, IL Kelly Gallagher: Vice President of Publishing Services at RR Bowker Gretchen Goldsmith: President of Rose Publishing Tammy Gaines: Vice President of Abingdon Press Aaron Linne, Executive Producer of Digital Marketing of B&H Publishing Group Mike Hyatt, CEO Thomas Nelson / ECPA Chairman and Mark Kuyper, ECPA President/CEO, Cris Doornbos, President/CEO of David C Cook / incoming ECPA Board Chair Pete Wilson, founding pastor Cross Point Church, Nashville, Tennessee Reverend Thomas McKenzie, Pastor, Church of the Redeemer, Nashville
ECPA has assembled a cast of eminent presenters and experts to help your company's executive leadership team   

Industry Case Study:
The Birth of a Healthy New Christian Fiction Line

Tammy Gaines
Vice President of Abingdon Pres

In the fall of 2008, Abingdon Press launched a new line of Christian fiction. In spite of the worst economy since the Great Depression, the launch was successful and the line promises to be a strong contributor to Abingdon’s offerings going forward. In this presentation, Tammy will give an overview of why they chose Abingdon’s launch and highlight some of their successes and key learnings.

Biography
Tammy Gaines oversees the business, marketing, and sales functions for Abingdon Press and serves in leadership roles for several new business development projects. She has been with the United Methodist Publishing House, Abingdon’s parent company, for 25 years. During her tenure with UMPH, she has held positions as the Vice President of Accounting, Cokesbury’s Direct Sales Director, and Internal Audit Director. Tammy’s favorite part of her job is working with products and customers and trying to identify new ways to meet customer needs.