May 3-5, 2010 • Nashville, Tennessee

SOLD OUT
Dr. Leonard Sweeet: Stanley Jones Professor of Evangelism at Drew University Michael Drew: Book Publicist and founder of Promote A Book Skip Prichard: President/CEO, Ingram Content Group Brian F. O'Leary, founder and principal of Magellan Media Joe Gonnella: Vice President of Inventory Management & Vendor Relations, Jane Love: Christian Book Buyer and Liz Harwell: Divisional Merchandise Manager, Barnes & Noble Roland Lange: Strategic Partner Development/Content Acquisition, Google Book Search Rev. Dr. Soong-Chan Rah is Milton B. Engebretson Assistant Professor of Church Growth and Evangelism at North Park Theological Seminary in Chicago, IL Kelly Gallagher: Vice President of Publishing Services at RR Bowker Gretchen Goldsmith: President of Rose Publishing Tammy Gaines: Vice President of Abingdon Press Aaron Linne, Executive Producer of Digital Marketing of B&H Publishing Group Mike Hyatt, CEO Thomas Nelson / ECPA Chairman and Mark Kuyper, ECPA President/CEO, Cris Doornbos, President/CEO of David C Cook / incoming ECPA Board Chair Pete Wilson, founding pastor Cross Point Church, Nashville, Tennessee Reverend Thomas McKenzie, Pastor, Church of the Redeemer, Nashville
ECPA has assembled a cast of eminent presenters and experts to help your company's executive leadership team   

Industry Case Study:
How Rose Publishing's web traffic and online sales have grown during the worst recession since WW2

Gretchen Goldsmith, President of Rose Publishing

Online marketing is growing due to the high costs and declining effectiveness of traditional methods. There are many choices: emailing, banner ads, Twitter, Facebook, Google Adwords, SEO, and more. Forget the wild-eyed blue-sky mentality toward internet advertising, this seminar is packed with tips and data based on a one-year case study of Rose Publishing's four-fold growth in unique visitors to their website from September 08 to August 09, as well as measurable increases in sales in multiple channels. It will give traditional print publishers a variety of ideas about new methods and will show ways to track ROI for online efforts. Marketing, technical, and financial people will benefit from this 30-minute session.

Biography
For 18 years Gretchen Goldsmith has been president of Rose Publishing, a company that specializes in Bible charts, maps, and time lines. Rose Publishing's web traffic increased 400% over a 12 month period starting in September 2008, and it now ranks among the top 1% of all websites according to WebsiteGrader.com, and one of the top evangelical Christian publishers for number of unique visitors, according to Compete.com. Rose offers more than 80% of its products online in digital format. Gretchen has a background in advertising and tracking ROI in the elusive medium of radio, and is an honorary Anderson MBA Web Entrepreneur.