May 3-5, 2010 • Nashville, Tennessee

SOLD OUT
Dr. Leonard Sweeet: Stanley Jones Professor of Evangelism at Drew University Michael Drew: Book Publicist and founder of Promote A Book Skip Prichard: President/CEO, Ingram Content Group Brian F. O'Leary, founder and principal of Magellan Media Joe Gonnella: Vice President of Inventory Management & Vendor Relations, Jane Love: Christian Book Buyer and Liz Harwell: Divisional Merchandise Manager, Barnes & Noble Roland Lange: Strategic Partner Development/Content Acquisition, Google Book Search Rev. Dr. Soong-Chan Rah is Milton B. Engebretson Assistant Professor of Church Growth and Evangelism at North Park Theological Seminary in Chicago, IL Kelly Gallagher: Vice President of Publishing Services at RR Bowker Gretchen Goldsmith: President of Rose Publishing Tammy Gaines: Vice President of Abingdon Press Aaron Linne, Executive Producer of Digital Marketing of B&H Publishing Group Mike Hyatt, CEO Thomas Nelson / ECPA Chairman and Mark Kuyper, ECPA President/CEO, Cris Doornbos, President/CEO of David C Cook / incoming ECPA Board Chair Pete Wilson, founding pastor Cross Point Church, Nashville, Tennessee Reverend Thomas McKenzie, Pastor, Church of the Redeemer, Nashville
ECPA has assembled a cast of eminent presenters and experts to help your company's executive leadership team   

Industry Case Study:
How B&H's Bible Navigator Opened the Gospel to Gamers

Aaron Linne, Executive Producer of Digital Marketing of B&H Publishing Group

In August of 2009, B&H wanted to find an untapped channel in which to market their Bible translation, the HCSB. B&H took a risk and decided to invest in developing a digital Bible for the XBOX 360; the first Bible ever on a home video game console. In this seminar, Aaron Linne will discuss the history of the application, including the bump in the road that almost caused the project to be cancelled at the last minute. Find out how this product-as-marketing became a success for the HCSB translation before the launch even happened, and how we chose to measure its success.

Biography
Aaron Linne is the Executive Producer of Digital Marketing for B&H Publishing Group. An employee of LifeWay Christian Resources for 8 years, Linne has helped shape the digital culture and products across the organization. As publisher of Bible Navigator X: HCSB, B&H became the first publishing house to producer an eReader for the XBOX 360 platform. Linne holds an MBA from Liberty University and is currently working on his Masters of Technology in Futures Studies in Commerce from the University of Houston.