Publishing 101:  Pre-Conference Track

John Johnson
National Sales Director
Tyndale House Publishers

Graduate of Northern Illinois University in 1976 with a degree is Marketing. Spent the next 24 years working for SC Johnson Wax. During that time moved from a territory manager to Regional Sales Manager, twice being awarded the Global Award for attaining results among the companies top sales performers and an officer’s award for special achievement. From 1983 to 1985 worked in sales development as a liaison to marketing to develop, communicate and evaluate national sales programs while providing direction and motivation for a 500 person national sales team. From 1985 to 2000 manage two of the largest sales regions in the country. Joined Tyndale House Publishers in March of 2000 as CBA National Account Manager.

During first five and a half years at Tyndale managed a variety of CBA and ABA chains and Distributors. In the past year as National Sales Director given the added responsibility of being the liaison between trade sales and the two publishing teams while managing the retail sales team. The objective in this role is to improve coordination between sales and publishing/marketing as we go to market.

My wife Susan and I have been married for 32 years and have three adult married sons. We have enjoyed a close association with Wheaton Academy High School as Co-Vice Presidents of the schools first athletic Booster Club. I served as Men’s prayer group leader for 6 years.