Multi-Track Registration Option

Track 1: Advanced Management
Track 2: Editorial & Content Development
Track 3: Marketing
Track 4: Rights Management
Track 5: Emerging Technology & Systems
Track 6: Sales

You must choose one Track course from each session. Please have your choices made before you access the online registration form.

SESSION A: Monday, November 13, 9-10:15 am (choose one)
Track 1: Content  Development: Reaching Your Audiences Via Digital Content
Track 2: Editing and Acquisitions in the 21st Century
Track 3: Harvesting Backlist, Making Hay
Track 4: Is That My Blog on Your iPod?  An Update on Copyright Law in the Digital Age
Track 5: Data Technology – Effective Information Sharing with Customers
Track 6: Alphabet Soup: CPFR, EDI, VMI, RFID, ONIX

SESSION B: Monday, November 13, 10:45am – 12 pm (choose one)
Track 1: Using Wisdom in Outsourcing, Packager Contracts and Hiring Project Managers
Track 2: Financial Management for Editors
Track 3: Getting Results from Targeted Online Book Promotions and Publicity
Track 4: Avoiding Lawsuits:  Pre-Publication Review in the Digital Era
Track 5: Publishing Technology – Innovations for Turning Content into Products
Track 6: The World is Flat: Open and Develop New Markets Utilizing Technology and Digital Content

SESSION C: Monday, November 13, 3:30-4:45 pm (choose one)
Track 1: Your.com: Extending Your Print Publication's Brand Online
Track 2: The Changing World of Fiction Publishing
Track 3: E-Commerce Strategies that Enhance the Retailer/Publisher Relationship
Track 4: The Subsidiary Rights License:  A Practical Guide
Track 5: Consumer Technology – Current Consumer Trends & Popular Technology
Track 6: Managing a Sales Force That is Not Your Own

SESSION D: Tuesday, November 14, 2-3:15pm (choose one)
Track 1: Finance for Non-Financial Managers
Track 2: Technological Tools
Track 3: In Person, In Print, Internet: Sales & Marketing in a Changing Landscape
Track 4: Managing Rights in a Diverse Media Environment
Track 5: Workflow Technology – Managing and Streamlining the Publishing Process
Track 6: How Technology Has Changed the Role for the Sales Manager