All New PUBLISHING UNIVERSITY: November 4-6, 2007
Design Track
Session 4:
Nov 6th, 8:30 am to 10:00 am
Speaker: David Baker
Session Title:
In House Innovation: Discover the keys to building and running a top notch in house art department.
Session Outline:
I. How to develop/maintain/encourage a culture of design and innovation
II. How to get the best work from your creative department-in house/outsourced
III. Keys to building and running a top notch in-house art department
Speaker Bio:
David C. Baker, author of the forthcoming StoneBench Press title Managing (Right) for the First Time, is the leading management consultant for the creative services field (advertising, design, public relations, and interactive). Through ReCourses, Inc., he has guided hundreds of firms through management issues, difficult transitions, and growth. He has been a frequent speaker at nearly every industry conference (HOW, AIGA, PRSA, Counselors Academy, MYOB, SEGD, etc.) and a frequent contributor to nearly every industry publication (Critique, Communication Arts, HOW, Rough, Creative Business, PR Intelligence Report, Creative Planet, In-Review, Graphic Artists Guild, Agency Insider Report, Post Industry, Internet Professional Publishers Association, etc.). David also conducts a dozen yearly seminars on specific management topics. David’s work on management topics is unusual, thoughtful, and frequently contrarian, but it stems from working in the trenches and looking at what really works. He provides objective, expert advice on best practices, either for existing problems or to plan against future ones. You may already know what he points out, but he will put the pieces into context, save you from experimenting, and bring solutions that may not have occurred to you yet. David will gently pull you out of the marinade of indecision and warm up the grill.
Session 4:
Nov 6th, 8:30 am to 10:00 am
Speaker: David Baker
Session Title:
In House Innovation: Discover the keys to building and running a top notch in house art department.
Session Outline:
I. How to develop/maintain/encourage a culture of design and innovation
II. How to get the best work from your creative department-in house/outsourced
III. Keys to building and running a top notch in-house art department
Speaker Bio:
David C. Baker, author of the forthcoming StoneBench Press title Managing (Right) for the First Time, is the leading management consultant for the creative services field (advertising, design, public relations, and interactive). Through ReCourses, Inc., he has guided hundreds of firms through management issues, difficult transitions, and growth. He has been a frequent speaker at nearly every industry conference (HOW, AIGA, PRSA, Counselors Academy, MYOB, SEGD, etc.) and a frequent contributor to nearly every industry publication (Critique, Communication Arts, HOW, Rough, Creative Business, PR Intelligence Report, Creative Planet, In-Review, Graphic Artists Guild, Agency Insider Report, Post Industry, Internet Professional Publishers Association, etc.). David also conducts a dozen yearly seminars on specific management topics. David’s work on management topics is unusual, thoughtful, and frequently contrarian, but it stems from working in the trenches and looking at what really works. He provides objective, expert advice on best practices, either for existing problems or to plan against future ones. You may already know what he points out, but he will put the pieces into context, save you from experimenting, and bring solutions that may not have occurred to you yet. David will gently pull you out of the marinade of indecision and warm up the grill.
