Design Track

Track Leader: Torrey Sharp, Principal, The DesignWorks Group

In an overcrowded marketplace, design is what differentiates and communicates what is most important about your product and your position in the minds of consumers. 

• Learn to maximize the creative process so you can save developmental/production costs AND stand out from the crowd!
• Increase sales at the consumer level by learning to anticipate the motives, values, and preferences of today’s book buyers.
• Discover how and why a creative environment/culture yields a higher level of innovation and problem solving capacity.
• Enhance the quality of your communication and overall influence at the consumer and industry level through understanding/shaping culture.

Sessions:

• Encounter Culture: The Publisher’s Role in Understanding & Shaping Culture Through Intentional Aesthetic
  Gabe Lyons, Founder, Fermi Project
  
  


• Design of the Times: How to Ensure Your Brand Cuts Through the Noise and Really Influences Your Target Audience
  Mike Foster, Senior Creative Principal, Plain Joe Studios
  
  


• Unabridged Creative: An Inside Perspective From Three of the Industry’s Top Designers on Book Jacket Design, the Creative Process and How to Produce Consistent Quality
  Moderator: Torrey Sharp (The DesignWorks Group)
  Rodrigo Corral (Rodrigo Corral Design), Charles Brock (The DesignWorks Group), Arvid Wallen (NavPress)
  
  


• In House Innovation: Discover the Keys to Building and Running a Top Notch In House Arts Department
  David C. Baker, Founder and Principal, ReCourses, Inc.
  
  


• Research-Driven Design Drives Sales: Anticipate the Motivation, Values & Preferences of Modern Day Consumers
  Michael C. Linder, VP & Chief Marketing Officer, Dickinson Press, Inc.
  
  

Torrey Sharp	Gabe Lyons	Mike Foster
Rodrigo Corral	Charles Brock	Arvid Wallen
David C. Baker	Michael C. Linder