All New PUBLISHING UNIVERSITY: November 4-6, 2007
Production Track

Session 3:
November 5, 1:00 am - 2:30 pm
Speaker: Howie Fenton, NAPL

Session Title:

Current Printing Technology

Session Outline:
  • Soft proofing – start trusting your printers and let go of your obsession with color management (let’s stop wasting money on FedEx!)
  • Streamline your ordering process
  • Integrating systems with your printer
  • POD vs. SRD vs. Litho
    • Define the terms and proper use for each type of printing technology
    • Utilizing the right system for your products
Speaker Bio:
For two decades Howard “Howie” Fenton has been an author, consultant, and trainer in the graphic arts industry. For the last four years, he has served as the senior consultant of production and digital technology for NAPL (National Association for Printing Leadership). Prior to that, Fenton spent six years as a consultant for PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation), and three years as the Editor of a prepress magazine called Pre. He started his career managing a Kinko’s in Philadelphia and the prepress department at Jersey Printing.

As a consultant, Fenton specializes in digital printing, digital prepress workflows, and the management of digital technologies. He audits 30 companies a year and has a client list of over 250 companies. He is a judge for the PODI (Print On Demand Initiative) Best Practices in Digital Print awards, and has worked on the PIA/GATF Digital Printing Council as well as HP Digital Printing Advisory Council.

In addition to over 300 magazine articles, he has authored five books on digital printing, scanning, color management, and digital technologies. He writes for the NAPL newsletters and national magazines, as well as a newsletter. His web site www.howiefenton.com contains many of his articles as well his Digital Technology Trends newsletter.

Howie Fenton


Howie Fenton
Senior Consultant, Production and Digital Technology
NAPL