Sales Track
Track Leader: Scott Blume, Chief Operating Officer, Harrison House, Inc.
The Sales Track will challenge the attendees to take a fresh look at themselves as sales people and to venture from their safe habits to new ways of viewing themselves and their customers. Session speakers include sales professionals, who have worked in many levels of a publishing organization and have experience working with the largest customers in the industry, sharing insights that have made them some of the top sales professionals in the Christian publishing industry. Session topics will shed light on preparation for presentation, managing a sales team, and improving as a sale professional. This track is designed to challenge you in a market that is more complex than ever.
Sessions:
- Mastering Your Customers’ & Buyers’ Buying Habits
Tony Witter, Witter Marketing Group
- The Key to a Solid Presentation – Analyzing the Numbers, Developing Presentation, Fundamentals of Your Presentation
Dustin Jensen, General Market Key Account Sales Manager, David C. Cook
- Follow Up: Communicating Expectations
Dave Bordon, Dave Bordon & Associates
- It’s Your Sales Team – Managing Sales Reps (In-House & Out)
Chris Robinette
- Sales Are Changing, Are You?
Scott Blume, COO, Harrison House, Inc.