Technology Track

Speaker: Ben Todd

Session Title:
Leverage Analytical Tools to Improve Your Business

Session Summary:
With the amount of information you now have available with a few clicks of the mouse, how do you quickly get to the information that matters? Do you suffer from information overload? You don't have enough time in the day to sift through the information you have to make critical decisions. Join Ben Todd and explore how recent advances in technology now give you the power to quickly find the information you need to make key decisions without pouring through thousands of lines of data. Visual analytical tools now allow you to look at information in the same way that you think rather than conforming the way you think to the way information is displayed.

Speaker Bio:
Ben has worked in market research and new product development for more than nine years. He currently directs all market research efforts for B&H Publishing Group in Nashville, TN. One might say that he is a marketer who loves numbers. In addition, he manages B&H's title information design and infrastructure. In his role, Ben is always thinking of ways that technology can be used to improve the quality and effectiveness of business processes. Ben received his BBA in Marketing from Texas A&M University in 1998 and MBA from Vanderbilt in 2005.

Prior to pursuing his MBA, Ben oversaw all aspects of new product development and market research for a small industrial products manufacturer in Virginia. Ben is passionate about innovation, particularly how research and product development intersect to bring great products to market that fit the needs of the customer.

Ben Todd
Market Research Analyst
B&H Publishing Group