Publishing executives, acquisitions editors, rights managers, sales managers
Space is Limited
Session 1:
A Current Report on International Markets
Cindy Riggins, Riggins International Rights Services
What do Rights Managers need to know about the current publishing landscape in Brazil and China? Cindy Riggins will facilitate a panel discussion including Mark Carpenter, CEO of Mundo Cristao publishers in Sao Paulo, Brazil, and Thomas Tang, Christian Communications Ltd. in Hong Kong and Mainland China. This session will focus on social, economic and religious factors as well as how the Christian publishing landscape varies for each country and language market. The session will be interactive, with the opportunity for discussion regarding each market.
Session Description
- Relevant social, economic and religious factors which affect each market
- Overview of the Christian publishing and bookselling scene of each market: existing and emerging
- Considerations for working with each market: strengths, challenges and opportunities
Session 2:
Consumer Interaction with Digital Media and the “Creative Commons”
Aaron Linne, Lifeway.com
The digital revolution has, in just a few short years, inundated the emerging generation with new ideas and expectations on how consumers interact with content. Whether dynamic or static, consumers will either engage with your content the way they see fit, or they simply won't engage with it at all. This session will explore the needs of the digital consumer, how you can prepare - and protect - your intellectual property in this environment, and the devices and terminology used by consumers as they interact in the digital space.
Session Description
- Creative Commons: a new model for distributing content
- Publishing Free and Paid Content to Multiple Devices (iTunes, Kindle, etc)
- Building Relationships Between the Consumer and the Content
- Using Free to make a Premium Conversion
- How Do Digital Consumers Interact with Content?
- The Transmedia Question: Do You Let the Consumer Play with Your Property?
- Tomorrow's Devices Need Your Content, Too
Session 3:
Economics for Publishers
Paul Mathews and Jeff Johnson, Tyndale House Publishers
Are you equipped to apply the core economic principles of publishing to the challenges of your business? Paul Mathews will discuss a few key economic questions that publishers manage every day. How do we determine what royalty to pay on a product, and what drives the retail price? What are the fixed costs versus the variable costs in our business? How do the margins and returns risks differ for the various channels in our industry? Why does our industry allow returns and how should a publisher evaluate its returns policy?
How do you measure and manage the profitability of the titles you publish? Jeff Johnson will discuss the steps in presenting a new product for approval for publication. He will walk attendees through a template Product Proforma P&L with projections of revenue, cogs, royalty, and marketing expense. He will also provide a test for understanding key financial publishing terms and a Product Profitability Report to use at one year from publication. This report shows what worked, what didn’t, and what can we learn.
Session Description
- Determining royalty rates
- Fixed costs vs. variable costs
- Returns
- Managing profitability per title
- Approval process for publication
- Product proforma
- Key financial publishing terms
- Product Profitability Report
Session 4:
Monetizing Digital Content
Mark Hunt, International Operations Director, Langham Partnership International
So you have decided its time to enter the world of digital publishing. Now, how do you produce revenue from digital content? Is it worth the investment to create your own digital files, or should you just hand your titles to Amazon? Is digital publishing merely a new form of the printed book, or something new? What are the models for economic success in digital publishing? This session will explore the demand for digital content and economic models of distribution.
Session Description
- Models to generate revenue with digital content.
- Is digital simply a new medium for book content, or something more?
- How can publishers maximize their digital content?
- Licensing models versus distribution models.
- Wowio sponsorship model.
- DNAML interactive eBooks.
- Using free content as a marketing tool.
