PUBu 2008

Recommended for:
Subsidiary rights managers, new media managers, IT staff, publishers, marketing managers
Space is Limited

Session 2:
Consumer Interaction with Digital Media and the “Creative Commons”

The digital revolution has, in just a few short years, inundated the emerging generation with new ideas and expectations on how consumers interact with content. Whether dynamic or static, consumers will either engage with your content the way they see fit, or they simply won't engage with it at all. This session will explore the needs of the digital consumer, how you can prepare - and protect - your intellectual property in this environment, and the devices and terminology used by consumers as they interact in the digital space.

Session Topics:

Creative Commons: a new model for distributing content
Publishing Free and Paid Content to Multiple Devices (iTunes, Kindle, etc)
Building Relationships Between the Consumer and the Content
Using Free to make a Premium Conversion
How Do Digital Consumers Interact with Content?
The Transmedia Question: Do You Let the Consumer Play with Your Property?
Tomorrow's Devices Need Your Content, Too

Presented by:
Aaron Linne has served at LifeWay for over six years and is currently working as a Digital Media Producer. He has previously served as the Media Specialist for Student Events and as LifeWay's Customer Experience Technician. As a part of LifeWay's Digital Media Initiatve, Aaron has published LifeWay's content to iTunes, helped with social media endeavors such as LifeWay's Open Access project and the LifeWay Conversations videos, and generated a mass of digital content both for free and for sale at LifeWay.com.

Aaron is the curator of LifeWay's Digital Media blog, and a regular contributor to Collide Magazine, the Leadership Network's Digital blog, and Deacon Magazine. Aaron holds a B.S. in Communications from Campbellsville University and a Master's in Business Administration from Liberty University. Aaron is currently enrolled in the Master's of Technology in Futures Studies in Commerce at the University of Houston.

Aaron and his fabulous wife, Ashley, live in Nashville, TN. They serve as small group leaders at Mosaic Nashville.