Julie Gwinn, “Marketing Maven”
B&H Publishing Group
Jamie Phillips, Manager
Mass Market Sales & Custom Product Development
B&H Publishing Group
Julie Gwinn, “Marketing Maven”
B&H Publishing Group
Jamie Phillips, Manager
Mass Market Sales & Custom Product Development
B&H Publishing Group
Recommended for:
Any editorial persons involved in working with authors or content of books, from executive and acquisitions editors to copyeditors and proofreaders
Space is Limited
Session 3
Editors and the Changing Face of Publishing
How to Win Sales and Influence Marketing (Yes, it CAN be done!)
What does it mean to be an editor in today’s publishing world? Is it enough to have finely honed acquisitions instincts, proven editing chops, excellent copyediting expertise, or eagle-eye proofreading skills? In a word: No! Handing off the manuscript is when the hardest work begins: creating an enthusiastic and supportive in-house team. So how can editors do that? How can they communicate vision and passion to sales? How can they work with marketing to provide that promising author with a killer plan for success? Let two publishing pros from the wonderful worlds of sales and marketing guide and equip you to do what too many editors have thought impossible: win sales and marketing over to your side.
In this interactive workshop, we’ll consider:
- The editor’s primary customer
- Concentric Circles of Concern and How to Deal with Them
- Overcoming Sales & Marketing Obstacles
- Creating Proposals that Speak to Sales and Marketing
- The Importance of Focus in Content (ABA or CBA appeal)
- Author Involvement: When it’s a good thing, when it isn’t.
Presented by:
Julie Gwinn is known among her coworkers at B&H Publishing Group as the Marketing Maven. She came to B&H with more than twenty years of public relations and advertising experience, and has worked with clients such as Bridgestone/Firestone, HCA hospitals, and Saturn automotive. In addition, she has extensive experience in non-profit management and financial development. At B&H Julie is in charge of marketing and publicity for the Pure Enjoyment fiction line for church leadership authors. She’s worked with a number of best-selling authors in Christian publishing , and is not only liked by the B&H editors, but considered by them to be a champion for their books.
Jamie Phillips serves B&H Publishing Group as the manager for Mass Market Sales & Custom Product Development. He came to B&H from an extensive career in the music industry, in which he was involved in studio management, executive management, sales, marketing, production, client relations, and more. Initially Jamie serviced the ABA channel for B&H, then was promoted to mass-market-account manager and, most recently, was also tapped to oversee and grow B&H’s custom product-development area. Jamie understands sales from numerous perspectives, and has proven himself a great help to editors seeking to do the same.
