Henry Sene Yee
Creative Director
Picador
Henry Sene Yee
Creative Director
Picador
Recommended for:
Designers, creative services, editorial director, marketing services director, production director
Space is Limited
Session 2:
What a Cover Should Do
In 1995, Picador was launched as a boutique literary imprint, publishing both hard covers and trade paperbacks. In 1999, Picador began publishing trade paperbacks with FSG, and a year later with Henry Holt as well as St. Martins Press. Today, Picador is the literary paperback publisher for the Macmillan group in America. Picador is creating new ways to republish unexpected backlist favorites and get them noticed, both in-house and by booksellers. This session, led by Picador’s award winning creative director, Henry Sene Yee, will provide lots of insight into what a cover should do, how to bring your personal experience and interests into your work, and how to consistently produce great work within the constraints of your environment.
Session Topics:
- View Henry’s work and discuss the culture at Picador
- Case studies of successful collaborations between design/editorial/marketing
- Success stories working with authors and in-house politics
- How to problem solve highly commercial covers vs. more literary covers
- Some bottlenecks in the creative process and how to remedy
- How to bring one’s personal experience and interests into the work
- Tips on how to stay fresh, break through the noise and create excellent design
- What is the future of book design? What will change over the next 5 years?
- Q & A
Henry Sene Yee is the Creative Director of Picador. A graduate of the School of Visual Arts, he started freelancing at Rolling Stone magazine and got his first job in book publishing working for Louise Fili, the Art Director at Pantheon Books / Random House. He left to work at St. Martin's Press as a Senior Designer eventually promoted to Senior Art Director and to his current job at Picador. He has won numerous awards including AIGA's 50 Books / 50 Covers, The New York Art Directors' Club, The Type Directors' Club, The New York Book Show, The Society of Illustrators, Print Magazine's Regional Design Annual, Communication Arts, Graphic Design USA, and Graphis magazine. He can always be seen with a camera in one hand and a coffee in the other.
www.henryseneyee.blogspot.com
www.henryseneyee-photography.blogspot.com
