Ira Mayer, President - EPM Communications, Inc.
Ira Mayer, President - EPM Communications, Inc.
Recommended for:
Marketing, sales, media, publicist, brand managers, author relation professionals
Space is Limited
Session 1:
Marketing to Christians: A Secular Perspective
Christian products in the secular arena have gone from no where to “front of the store” placement in just a few short years. Faith-friendly entertainment, once seen as second rate and relegated to Sunday night services is now an accepted and successful genre of film, music and published material. Where do Christian products fit into the larger scheme of entertainment marketing and how can Christian publishers take maximum advantage of the category’s current status in the general market?
Session Topics :
- Brief history of the emergence of Christian-themed products in the secular entertainment world - when did it start?
- Potential opportunities for Christian marketers to successfully position their product against secular entertainment.
- Tricks of the trade. What do secular entertainment marketers know that Christian marketers need to know?
Presented by:
Ira Mayer is publisher of the EPM newsletters The Licensing Letter, Research Alert, Youth Markets Alert, Marketing To Emerging Majorities, Marketing to Women and Entertainment Marketing Letter. He also writes a free e-letter, Mayer On Marketing. Ira oversees publication of EPM’s research studies and books, including “The EPM Guide To The Christian Marketplace,” by Jim Seybert; “International Licensing: A Status Report,” covering 40 countries; "All About Women Consumers;" “Packaging Worth Paying For;” and "Marketing To Teens & Tweens." He heads the company's "60-Minute Consultant" program, offering telephone consulting for brainstorming, refining presentations, targeting proposals and developing new business opportunities.
He conducts on-site seminars and has delivered speeches and spearheaded research projects for such clients as Cox, General Mills, McDonald’s, Nickelodeon, Reader’s Digest, Sprint, Pizza Hut, Booz-Allen & Hamilton, McKinsey & Co., the National Chicken Council, and others. Together with EPM's editors, Ira produces seminars and symposia.
Ira's career as a professional journalist began in 1970 as a contributor to the Village Voice's "Riffs" column of pop music criticism. He has written extensively about pop culture and mass media for Rolling Stone, High Fidelity, Stereo Review, The Sunday New York Times, and dozens of other publications. He was chief pop music writer for the New York Post for 12 years, during which time he also wrote a column on home computing. Concurrently, he edited newsletters on the video and computer game industries, and wrote and edited research studies on marketing for a variety of publishers.
Among the books Ira has written are "The Electronic Mailbox" (Hayden) about the wonders of e-mail—in 1988!; and travel guides to New York, Montreal and London (Fodor’s).
Ira is an adjunct professor of marketing at New York University, and holds an M.A. in Media Ecology from that institution and a B.A. from Hunter College of the City University of New York.
Ira was President of the Newsletter & Electronoic Publishers Association (now Specialized Information Publishers Association) 2005-2006.
He lives with his wife and business partner Riva Bennett and their two children in Brooklyn, New York, cheesecake capital of the world.
