Mark Hunt
International Operations Director
Langham Partnership International
Mark Hunt
International Operations Director
Langham Partnership International
Recommended for:
New media managers, subsidiary rights managers, publishers/marketing executives
Space is Limited
Session 4:
Monetizing Digital Content
So you have decided its time to enter the world of digital publishing. Now, how do you produce revenue from digital content? Is it worth the investment to create your own digital files, or should you just hand your titles to Amazon? Is digital publishing merely a new form of the printed book, or something new? What are the models for economic success in digital publishing? This session will explore the demand for digital content and economic models of distribution.
Session Description
- Models to generate revenue with digital content.
- Is digital simply a new medium for book content, or something more?
- How can publishers maximize their digital content?
- Licensing models versus distribution models.
- Wowio sponsorship model.
- DNAML interactive eBooks.
- Using free content as a marketing tool.
Presented by:
Mark Hunt, International Operations Director, Langham Partnership International
