Joe Questel
Vice President Sales, Business Development
Zondervan
Joe Questel
Vice President Sales, Business Development
Zondervan
Recommended for:
Publicists, marketing, sales, executives leading digital initiatives
Space is Limited
Session 4
Taking Digital to the Retail Space
Session topics include:
- Thinking about digital in the retail environment
- What drives digital, the customer, the content or the device? What is propelling the growth of digital content and why it is appropriate in the retail store. Who is the digital customer? What is the content that is being sold, or appears to be selling and growing? Digital devices and how they influence the customer and the content.
- Where are the cross channel opportunities for growth and how do we get there. An overview of the Symtio roadmap as an example of how Zondervan (or anybody) could develop a platform that works in any retail environment.
- Taking it to the Web: The method for creating the same shopping experience for the retail consumer regardless if they want to shop in the “bricks and mortar” or on the retailer’s website.
Joe Questel is currently Vice President of Business Development for Zondervan, a role that he has been in since 2006. From 1999 to 2006 he was the “Questel” of Questel & Associates, a Nashville based consultancy that worked with publishers and distributors in the areas of sales & marketing and distribution & logistics. He also served as Senior Vice President of Sales & Marketing for BH Publishing Group in Nashville. Prior to that, he was Vice President of Sales & Marketing for Spring Arbor Distributors and a CBA retailer.
