Marketing, sales, media, publicist, brand managers, author relation professionals
Space is Limited
Session 1:
Marketing to Christians: A Secular Perspective
Ira Mayer, President - EPM Communications, Inc.
Christian products in the secular arena have gone from no where to “front of the store” placement in just a few short years. Faith-friendly entertainment, once seen as second rate and relegated to Sunday night services is now an accepted and successful genre of film, music and published material. Where do Christian products fit into the larger scheme of entertainment marketing and how can Christian publishers take maximum advantage of the category’s current status in the general market?
Session Description:
- Brief history of the emergence of Christian-themed products in the secular entertainment world - when did it start?
- Potential opportunities for Christian marketers to successfully position their product against secular entertainment.
- Tricks of the trade. What do secular entertainment marketers know that Christian marketers need to know?
Building Author Brands: Turning Writers into Rock Stars
David Crace, SVP Marketing, EMI
Strong brands help consumers make faster and more predictable buying decisions. Musicians and record labels have been successful at establishing brand equity with consumers and in this session, Dave Crace will provide case histories and offer suggestions for publishers who want to do the same for their authors. Crace’s background includes time as a brand manager for Coke and McDonald’s.
- Case Histories of popular bands and their branding success
- Practical steps to building brand equity for “human” brands
- Partnerships and “cause marketing”
Dialing for Dollars: Cell phones, PDAs, Mobile Marketing
Eric Holmen, Pres. – Smart Reply, Inc.
Receiving advertisements on your cell phone may be something you’d like to avoid, but it’s actually one of the most effective new forms of marketing. The opportunities to connect with consumers extends far beyond simply pushing ads at them and Eric Holmen has been at the cutting edge of this “media” for more than 10 years. Find out how to use mobile marketing to build strong connections with consumers, reduce costs and build efficiencies. Mobile marketing can even be used to build stronger connections with wholesale buyers.
- What’s working and what isn’t
- Simple ways to use mobile marketing
- Taking it to the ultimate extreme
- Case Histories
