Webinar led by Rick Hamm
Director of RISC Research, Marshall Marketing

As the old saying goes, “You never get a second chance to make a first impression.” With today’s consumer that first impression may be limited to a quick glance at the cover of your book. Shortened attention-spans and increased competition translate to the heightened importance of effective book cover design.

Knowing your intended audience goes beyond what traditional consumer research tells us about the “what, where, when, and how much” consumers buy.  However, the RISC AmeriScan research provides insight into the psychology of different consumers and to what they will likely respond.

In this 60-minute webinar, Rick Hamm will discuss more in-depth the Dickinson Press book reader study, the four RISC consumer profiles and how this can maximize the effectiveness of your new title or reprint:  from the initial book planning phase to final design.  Under his guidance, attendees will go through the valuable exercise of looking at several industry book covers and relating the design and title elements to their intended audience. 

Who should attend: 
Design, marketing and editorial professionals, along with anyone who wants to be better equipped at producing more on-target materials for their intended audience. DOWNLOAD

NOTICE TO ECPA MEMBERS: 
Submission period for the 2009 ECPA | DP Book Cover Award program is August 17-28.