Leading through a tsunami of change

Case Study: The Symtio Platform

Tim Close, Senior Vice President, Symtio

With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.

Biography
Tim Close is a veteran of the emerging technologies and digital industries having taken his first e-commerce site online in 1995. Since then he has led marketing and digital initiatives for Serta Mattress Company as Vice President of Marketing, brought Restaurant.com into play as a direct-to-consumer e-tailer as Executive Vice President of Marketing, and was Chief Technology Officer for Calumet Photographic, a multi-channel, multi-national specialty photographic retailer. Tim joined Symtio in September of 2008 as Senior Vice President. Symtio is based in Barrington, Illinois.