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Leading through a tsunami of change   

Hitting a Moving Target:
Tracking the Consumer Book and Media Landscape

Kelly Gallagher
Vice President of Publishing Services at RR Bowker

The way consumers become aware… purchase… and experience books and ‘content’ continues to shift with unprecedented speed and unpredictability. Here first-hand how the publishing landscape changed in 2008 and the forces behind it as Kelly Gallagher shares a sneak preview of the Publisher’s Weekly / Bowker Annual Report on Consumer and Book Production to be released at Book Expo America in late May. Beyond the statistics and data, attendees will hear first-hand how consumer and product intelligence is making a strategic and tactical difference in publishing operations today.

Biography
Kelly Gallagher serves as the Vice President of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence and supply chain products including exclusive sales data reporting tools in the Canadian, Higher Education, and US Christian markets as well as the publishing industry’s largest EDI trading networks. This business unit also manages a newly launched consumer research panel surveying over 30,000 consumers on media behaviors and purchase trends. Prior to joining Bowker, Mr. Gallagher served as the Vice President of Business Development at the Evangelical Christian Publishers Association for six years. In this role he managed the development and implementation of publisher education and training programs (including the yearly Publishing University), and industry initiatives including research, technology, and supply chain management. Kelly also serves the book publishing industry as the Research Chair for the Book Industry Study Group. Prior to joining ECPA, Mr. Gallagher worked for 10 years at Beacon Hill Press serving four years as Publisher. He and his wife and two teenage children live in Morris Plains, New Jersey.