Leading through a tsunami of change

A Case Study in New Media Publishing

Stan Jantz, CEO, ConversantLife.com
Peter Schumerth, Director of Marketing, ConversantLife.com

Presented by ConversantLife.com This session will show how ConversantLife.com developed into a premiere New Media content hub and social media experience reaching spiritually minded 18-34 year-olds by providing a compelling blend of culturally relevant blogs, video and podcast content, as well as user-submitted news on faith and cultural topics. The case study will show how ConversantLife.com was developed with these objectives in mind:

Build a robust New Media technology platform that allows users to connect with gifted content creators, thereby creating a community experience organized around the world’s most important ideas.
Identify those creators and enable them to produce biblically influenced and culturally relevant content that encourages conversations about faith and culture.
Publish and distribute this content in formats that reach the 18-34 audience where it lives: on the Web, through mobile devices, in social media interactions, and through printed materials.

Biography
Stan Jantz, Co-Founder and CEO of ConversantLife.com
Stan has been involved in all phases of the content business. For 25 years he was a manager and president of one of the largest independent Christian retail stores in the country. For the past 10 years, Stan and his writing partner, Bruce Bickel, have produced more than 50 books with sales in excess of 3 million units. Currently he is investing his passion and resources in ConversantLife.com, a New Media content company he and Bruce co-founded in 2007.

Peter Schumerth, Director of Marketing of ConversantLife.com
Peter worked for ten years as a brand manager for a successful automotive aftermarket company, developing products and promotions for some of the world's largest retailers. For the past four years he has worked in interactive New Media, focusing on the development of social networking communities, online marketing campaigns, and revenue channels. Peter received his MBA with an emphasis in Entrepreneurship from Pepperdine University.