Leading through a tsunami of change

Monetizing the Digital Revolution

Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.

From their Safari Books Online service to DRM-free ebook bundles and iPhone Apps, O'Reilly Media has been on the forefront of the digital revolution. What strategies are working for O'Reilly and other publishers, which are not, and how is the company positioning its content for the storm of downward price pressure that's upon us? This presentation will also include hard questions about the value publishers are offering authors and customers in today's world.

Biography
Allen Noren is VP Online at O'Reilly Media. He's been with the company since 1992 when one of his first jobs was to maintain the O'Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, and was part of the group that created Safari Books Online and SafariU. He is currently helping to drive O'Reilly's digital efforts.