April 26-28, 2009 • Carlsbad, California


NorenFahlgrenJantz and SchumerthThornbergCongerBalow/VernerCloseEagerGallagherOsborne
Leading through a tsunami of change   

Schedule



The Executive Leadership Summit will open Sunday evening, April 26 at 6:00 pm and will conclude after dinner on Tuesday evening, April 28.

Sunday, April 26, 2009
1:00-5:00 pm ECPA Board meeting
2:00 pm Registration Opens
6:00 pm Dinner
7:30 pm ECPA Annual Member Meeting and
Christian Book Expo Update
Mark Kuyper, President, ECPA

Dessert Reception
Monday, April 27, 2009
7:30 to 8:15 am Breakfast
8:30 am Devotions: Pastor Miles McPherson, The Rock Church,
San Diego
9:00 am Change Leadership
Jay Conger, Senior Research Scientist, USC, Center for Effective Organizations
10:00 am Break
10:30 am State of the Economy:
What happened and when will it come to an end?
Christopher Thornberg, Principal Economist, Beacon Economics
11:30 am Lunch
1:30 pm Hitting a Moving Target: Tracking the Consumer Book and Media Landscape
Kelly Gallagher, Vice President Publishing Services, RR Bowker
2:30 pm Monetizing the Digital Revolution
Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.
3:30 pm Break
4:00 pm Case Study: Audiobooks – not just another format
Dan Balow, Publisher, Oasis Audio
Cory Verner, Cofounder and Publisher, christianaudio
6:00 pm Dinner
Tuesday, April 28, 2009
7:30 to 8:15 am Breakfast
8:30 am Devotions:
Larry Osborne, Senior Pastor, North Coast Church, Vista, Calif.
9:00 am Leading and Innovating In A Hyper-Change World
Larry Osborne, Senior Pastor, North Coast Church, Vista, Calif.
9:45 am If You Build It, Will They Buy?
Online sales and how to drive customers to your products and to the stores
Rob Eagar, President, WildFire Marketing
10:30 am Break
11:00 am Case Study: New Media Publishing
Stan Jantz, CEO, ConversantLife.com
Peter Schumerth, Director of Marketing, ConversantLife.com
12:00 pm Lunch
1:30 pm Case Study: The Symtio Platform
Tim Close, Senior Vice President, Symtio
2:30-3:30 pm Beyond the Book: Starting with the End in Mind
Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media
6:00 pm Dinner

Subject to change