April 26-28, 2009 • Carlsbad, California


NorenFahlgrenJantz and SchumerthThornbergCongerBalow/VernerCloseEagerGallagherOsborne
Leading through a tsunami of change   

Sessions

Monetizing the Digital Revolution
Allen Noren, VP Online, O'Reilly Media, Inc.

Beyond the Book: Starting with the End in Mind
Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media

Case Study: New Media Publishing
Stan Jantz, CEO, ConversantLife.com
Peter Schumerth, Director of Marketing, ConversantLife.com

Change Leadership
Jay Conger, Senior Research Scientist, USC, Center for Effective Organizations and Professor of Leadership Studies, Claremont McKenna College

State of the Economy:
What happened and when will it come to an end?

Christopher Thornberg, Principal Economist, Beacon Economics

Hitting a Moving Target:
Tracking the Consumer Book and Media Landscape
Kelly Gallagher, Vice President Publishing Services, RR Bowker

If You Build It, Will They Buy?
Online sales and how to drive customers to your products and to the stores

Rob Eagar, President, WildFire Marketing

Leading and Innovating In A Hyper-Change World
Dr. Larry Osborne, Lead Pastor, North Coast Church
Founder & President, North Coast Training Network, Vista, California

Case Study: Audiobooks – not just another format
Dan Balow, Publisher, Oasis Audio
Cory Verner, Cofounder and Publisher, christianaudio

Case Study: The Symtio Platform
Tim Close, Senior Vice President, Symtio

ECPA Annual Member Meeting and Christian Book Expo Update
Mark Kuyper, President, ECPA