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BISG Webcast: Classifying and Selling Books with Thema
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BISG Webcast: Classifying and Selling Books with Thema

Intended for use by all book industry stakeholders, Thema is a flexible standard that allows each market to retain a unique cultural voice within a global hierarchy that rationalizes book classification. During this 60-minute webcast, Kempton Mooney (Senior Analyst of Market Research and Business Development at Hachette Book Group and Chair of the Thema US Working Group) will explain how the standard developed and how it will facilitate the sale of more books.

4/24/2013
When: April 24, 2013
1pm to 2pm Eastern
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