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Executive Lunch: Reading Data Analytics
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If you are a publisher trying to ensure your content development strategies keep readers of digital content engaged and coming back, this thought-provoking Executive Lunch will explore how reader analytics can aid market research and drive both content and audience development. Sponsored by Gutenberg Technology, presentations from executives at Bluefire, Kaplan, and Kobo, offering publisher and platform-provider perspectives on how data is consumed and how this information can drive strategy.

7/22/2014
When: uesday, July 22, 2014
11:00 a.m. – 2:00 p.m. Lunch is included.
Where: The Boardroom at Kaplan Publishing
395 Hudson Street
New York
Contact:
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Registration: $249 for BISG members and $499 for non-members. Click here for more information and to register. Email info@bisg.org for your member discount code.

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