ECPA Management Conference 2007

[Click on speaker photo for more details]

More than 120 industry colleagues gathered at the Horseshoe Bay Resort outside Austin, Texas, last month for the 2007 ECPA Management Conference. Attendees experienced a variety of opportunities to apply the conference theme – ReThink – as they heard from guest presenters, examined industry case studies, and participated in group discussions and Q&A sessions. Recordings of selected conference sessions are available for purchase in either CD, DVD, or downloadable MP3 formats – click here to access the online order form.

Details regarding the 2008 ECPA Management Conference will be announced soon.

rethinking publishing Consolidation. Truthiness. Distribution. Sony e-Reader. Copyright protection. Marketing. Content.
The publishing industry is going through some significant changes in almost every area causing leaders to rethink how they will make content available to the public. Nobody knows more about industry drivers and innovation than Sara Nelson from Publishers Weekly. Author of the magazine’s popular opinion column, Sara offers insight and perspective on the industry’s most compelling issues.
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sara.nelson
Editor in Chief. Publishers Weekly
25-year journalist; previous publishing columnist for New York Post and New York Observer; founding editor of Inside.com, author of BookSense bestseller So Many Books, So Little Time

innovation, discipleship & christian publishing The market demands innovation from companies today. But many CEOs are not equipped to build cultures of innovation. How can they reinvent themselves at this stage in their career? This presentation will reveal secrets of cutting edge innovators and teach participants how to apply these insights in practical ways geared to the specific needs of Christian publishers.
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greg.bunch
Founder of Masterplan International Corporation
Advisor & coach to hundreds of CEOs and senior managers; former partner and brand strategist with Brandtrust; graduate of Wheaton College and Harvard University.

re-think design to drive sales A Book Industry first offered exclusively by Dickinson Press in North America, RISC is a proven research methodology that helps anticipate the purchasing behaviors of book buyers. RISC is a comprehensive analysis of individual decisions that identifies key consumer traits, what they value and what motivates them to buy.
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michael.linder
Vice President and Chief Marketing Officer. Dickinson Press
Expert in change management and executive growth coaching; former VP with Fortune magazine’s “Most Admired Advertising Company,” Vertis, Inc.

persuading customers when they ignore marketing Let’s face it: traditional mass marketing models just aren’t working as well as they used to. Now marketers must redefine how they communicate with today’s media-savvy socially linked customers across multiple channels, especially with the Internet as the new marketing hub.
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jeffrey and bryan.eisenberg
Co-founders of Future Now, a NYC marketing firm specializing in Persuasion Architecture.
Bestselling authors of Waiting for Your Cat to Bark? and Call to Action

fatal illusions: shredding a dozen unrealities that can keep your organization from success You hear it all the time. “The main thing we need is more information / resources / training / experience / innovation / teamwork.” Nonsense. The main thing we need is truth. And yet all organizations are to one degree or another reality impaired – some fatally. Organizations can spend an unbelievable amount of time attempting to treat symptoms, because facing the core issues or truth is hard.
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james.lucas
President and CEO. Luman Consultants International, Inc.
Author, thought leader, speaker and consultant on leadership and organizational development; has helped build Reality-Based Organizations for more than 20 years.

re-thinking cook communications In the last two years, three of our industry’s largest and oldest publishers came under the leadership of a new CEO. These new Chief Executives carefully evaluated the position and direction of their company and developed strategic plans designed to carry it to new levels of ministry and growth. Hear from each of these extraordinary leaders their process for rethinking their organizations from the ground up. You will also hear about some of the innovative solutions they developed to face the challenges ahead.
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cris.doornbos
President / CEO. Cook Communications
Former Executive VP for Zondervan; involved in many leadership roles in Christian publishing.

re-thinking zondervan In the last two years, three of our industry’s largest and oldest publishers came under the leadership of a new CEO. These new Chief Executives carefully evaluated the position and direction of their company and developed strategic plans designed to carry it to new levels of ministry and growth. Hear from each of these extraordinary leaders their process for rethinking their organizations from the ground up. You will also hear about some of the innovative solutions they developed to face the challenges ahead.
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doug.lockhart
President / CEO. Zondervan, a division of HarperCollins Publishers
Former executive and marketing roles with McGraw-Hill Companies and Johnson & Johnson

re-thinking thomas nelson In the last two years, three of our industry’s largest and oldest publishers came under the leadership of a new CEO. These new Chief Executives carefully evaluated the position and direction of their company and developed strategic plans designed to carry it to new levels of ministry and growth. Hear from each of these extraordinary leaders their process for rethinking their organizations from the ground up. You will also hear about some of the innovative solutions they developed to face the challenges ahead.
[more]

mike.hyatt
President / CEO. Thomas Nelson Publishers
Various executive roles within Thomas Nelson starting two new publishing divisions; former publisher, literary agent and New York Times bestselling author