rethink: innovation, discipleship & christian publishing
The market demands innovation from companies today. CEO's and top level management respond by promising to develop innovative products and services. But all too many of them and their senior managers don't really know how to build cultures of innovation. They rose in their careers through expertise in sales, finance or operations. No one taught them how to innovate. They are frustrated by this new expectation. How can they reinvent themselves at this stage in their career?
This presentation will reveal secrets of cutting edge innovators and teach participants how to apply these insights in practical ways geared to the specific needs of Christian publishers.
The presentation will cover:
One innovation goal: newmaking
Two innovation viewpoints: the lover & the user
Three innovation insights: know yourself, know your market, & know your customer
Four innovation values: truth, goodness, beauty & simplicity
Five innovation practices: empathize, maieuticize, analyze, visualize, & play
Six innovation processes: kaizen, event, subject, scene, aspect, nonlinear
Seven innovation results: profit, differentiation, learning, leading, team-building, loyalty, & joy
[back to speakers]
The market demands innovation from companies today. CEO's and top level management respond by promising to develop innovative products and services. But all too many of them and their senior managers don't really know how to build cultures of innovation. They rose in their careers through expertise in sales, finance or operations. No one taught them how to innovate. They are frustrated by this new expectation. How can they reinvent themselves at this stage in their career?
This presentation will reveal secrets of cutting edge innovators and teach participants how to apply these insights in practical ways geared to the specific needs of Christian publishers.
The presentation will cover:
One innovation goal: newmaking
Two innovation viewpoints: the lover & the user
Three innovation insights: know yourself, know your market, & know your customer
Four innovation values: truth, goodness, beauty & simplicity
Five innovation practices: empathize, maieuticize, analyze, visualize, & play
Six innovation processes: kaizen, event, subject, scene, aspect, nonlinear
Seven innovation results: profit, differentiation, learning, leading, team-building, loyalty, & joy
[back to speakers]
greg.bunchGreg Bunch started Masterplan in 1998 to help people lead wisely and well by understanding their customers, their employees, their business and themselves.
Masterplan clients experience three major results.
• Innovative ideas that can be implemented and which give strategic advantage.
• Emotionally engaged employees who are inspired to work more effectively.
• Emotionally engaged customers who become raving fans of products and services.
Some of our clients past and present include: Abbott Labs, American Express, Amgen, Anglican Mission in America, Aon, Bankers Life & Casualty, Benedictine University, Cardinal, Cook, Craftsman, Danaher, Discover Financial, Educational Testing Service, Harley-Davidson, Hewlitt-Packard, Houghton-Mifflin, INC magazine, KFC, Kimberly-Clarke, Kraft, LifeWay, Loyola University, Northwest Community Hospital, Performance Trust, Pfizer, Quixtar, The Home Depot, Thomas Nelson, TransUnion, Tropicana, and Zondervan. In addition to founding Masterplan, Greg Bunch has been an advisor & coach to hundreds of CEOs and senior managers. He was a partner in Brandtrust, a brand strategy consultancy.
Greg has lectured nationally and internationally on the topics of "Ecstatic Customers" and "Ecstatic Employees" and "Innovation: Making all things new." These interactive lectures bring insights from the latest neuroeconomic research to bear on practical business concerns. Greg serves on the board of directors of Parable Franchising. He is an alderman in the City of West Chicago. Greg holds an undergraduate degree from Wheaton College and a graduate degree from Harvard University.
"Greg Bunch helped us realize our purpose is to inspire and equip people to lead like Jesus."
Ken Blanchard, co-author of The One Minute Manager