rethink design to drive sales

  Listen to a message from Michael Linder

Michael Linder will present from the latest research findings that use RISC, a proven research methodology that helps anticipate the purchasing behaviors of book buyers.

A book industry first, offered exclusively by Dickinson Press in North America, RISC is a comprehensive analysis of individual decisions that identifies key consumer traits, what they value and what motivates them to buy.

RISC uses personality segmentation to help you:

1. Understand why people buy what they buy
2. Identify the specific design elements that attract them to specific products
3. Increase your ability to develop 'break-out" products
4. Increase transactions, margins, and sales

[back to speakers]

michael.linder

Michael C. Linder, Vice President and Chief Marketing Officer, joined DPI in August of 2005.

With 20 years of experience in the field of sales and marketing, Michael's areas of expertise include: marketing, strategic planning, sales management, organizational development, compensation, and succession planning. He has extensive experience in change and change management.

Prior to joining DPI, Michael was Vice President of Integrated Sales for Vertis, Inc. and a key leader that drove Vertis to be selected as the second "Most Admired Advertising Company" in America by Fortune magazine.

Michael has also provided training and Executive Growth Coaching services through his own company and in association with the DaCo Corporation. Other positions include a variety of sales management positions within the Newspaper industry.

He, his wife Colleen and their son Logan, live in Grand Rapids, Michigan.