rethink Management Conference


Pre function space at the
Marriott Horseshoe Bay Resort
schedule

Attire: Business Casual
Please plan to be with us through Tuesday night.


Sunday evening, April 29
6:00 - 7:00 pm

Dinner

Sponsored by Bethany Press International

7:15 – 8:30 pm Opening Session
State of the Association Report
Mark Kuyper, President/CEO, ECPA

Annual Business Meeting
Mike Hyatt, Chair, ECPA Board of Directors

Presentation: ReThink Case Study: David C. Cook
Cris Doornbos, President & CEO, David C. Cook
8:45 pm

Dessert Reception

Sponsored by Bethany Press International



Monday, April 30
7:00 – 8:15 am Breakfast
8:15 - Noon ReThinking Publishing
Sara Nelson, Editor in Chief, Publishers Weekly

Fatal Illusions: Shredding a Dozen Unrealities That Can Keep Your Organization From Success
James R. Lucas, President and CEO of Luman Consultants International, Inc.
12:00 – 1:30

Lunch

Sponsored by Christianity Today International

1:30-5:00 pm ReThink: Innovation, Discipleship & Christian Publishing
Greg Bunch, Masterplan International Corporation

Group Discussion: Berkery, Noyes, & Co. Industry White Paper
Greg Bunch, Masterplan International Corporation

Demonstation: VitalSource
Ingram
5:00 pm Dinner & Free Time (on your own)

Activity Options:
- Cooper's Pit BBQ (casual dress)
- Whitewater Putting Course


Tuesday, May 1
7:00 – 8:15 am Breakfast
8:15 - 11:45 am

Persuading Customers When They Ignore Marketing
Bryan & Jeffrey Eisenberg, Authors, Waiting For Your Cat to Bark? and

Call to Action

Sponsored by Thomas Nelson

ReThink Case Study: Zondervan
Doug Lockhart, President & CEO, Zondervan

11:45 am – 2:30 pm

Lunch

Sponsored by National Publishing Co. / Courier Corporation

Optional Shotgun Golf Mini-Tourney (sign-up at onsite registration)
(Whitewater Putting Course)

2:30 - 5:00 pm

ReThink Design to Drive Sales!
Michael C. Linder, Vice President and Chief Marketing Officer, Dickinson Press
Sponsored by Dickinson Press

ReThink Case Study: Thomas Nelson
Mike Hyatt, President & CEO, Thomas Nelson

6 pm Hosted Dinner



Wednesday, May 2

Fishers of Men" Invitational Bass Tournament
Sponsored by WORDsearch


This tournament is offered complimentary to the first 40 participants to sign up. The tournament will take place Wednesday, May 2, following the ECPA Management Conference, departing from the hotel at 6:30 a.m. and returning early afternoon. Participants will have the opportunity to fish beautiful Lake LBJ alongside local bass pros and guides. Through the generosity of WORDsearch, each participant will have access to a bass guide and boat, fishing rod/tackle, and snacks/drinks. Visit the tournament website for additional information and to register.


(Schedule is subject to change.)