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SENIOR MARKETING DIRECTOR

Organization: HarperCollins Christian Publishing
Date Posted: 1/26/2017
City: Nashville
Location: Tennessee
Country: United States
Primary Category: Marketing
Type of Position: Full-Time

Description & Details
Overview:

HarperCollins Christian Publishing is in search of a Senior Marketing Directer for their Specialty division.  Our ideal candidate will blend a combination of marketing strategy creation, project management, and primary liaison for key authors and agents in the Specialty (gift and children’s books) division.

 

Responsibilities:

The primary responsibilities of the Senior Marketing Director include but are not limited to:

  • Develops, recommends, presents and implements divisional marketing objectives, programs, and strategy to editors, authors, agents, internal and external marketing teams
  • Help ensure revenue goals are met while managing marketing expenses accordingly
  • Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
  • Ability to track marketing programs and make adjustments as necessary
  • Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
  • Familiarity with market research data to be able to clearly articulate the primary benefit of each product in integrated marketing plans.
  • Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, business review, etc.) as needed
  • Attend key consumer and trade conventions as necessary.
  • Develop and continuously improve relationships with key sales accounts and sales representatives.
  • Assigns and manages internal team members to ensure overall divisional plan is implemented and executed
  • Researches, solicits, and implements corporate partnerships as appropriate
 

Qualifications:

Desired candidate will possess the following knowledge, experience, education and skills:

Work Experience:

  • 10+ years of marketing experience preferably in publishing, consumer products, or related industry.
  • Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc)
  • Advanced experience with successfully developing and executing marketing campaigns
  • Possesses key contacts within the Christian publishing and creative industries (preferred)
  • Experience managing members of a marketing team

Education:

  • Bachelor’s degree in marketing-related field required
  • Master’s Degree preferred

Industry Knowledge:

  • Advanced experience with publishing industry or related industry preferred

Skills:

  • Highly proficient in basic computer applications including Word, Excel, PowerPoint, and Outlook as well as social media platforms and trends in that space
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors
  • Exceptional written and oral communications skills
  • High level of professionalism, attention to detail, and organization
  • Demonstrated experience using email and social media as a marketing and sales tool
  • High level of comfort presenting to wide-ranging audiences.

HarperCollins Christian Publishing is an equal opportunity employer. 

How to Apply / Contact

Please go to https://careers-harpercollins.icims.com/jobs/2117/senior-marketing-director/job  to apply for this and other HarperCollins Christian Publishing positions. 

 

Mention you saw this job opportunity on the ECPA Career Center for Christian Publishing.

 

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