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ECPA Wire: Industry News

Last Chance to Register for Leadership Summit

Tuesday, April 19, 2016  
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ECPA LEADERSHIP SUMMIT | MAY 3-4 | SHERATON MUSIC CITY | NASHVILLE

Full session descriptions, schedule, and registration at ECPALeadership.org

 

Publishing's Hot Topics explored at upcoming Leadership Summit:  REGISTRATION STILL OPEN

Leadership Summit, the two-day annual publishing event hosted by ECPA, takes on new importance this year as our industry continues to navigate through the new realities of faith and culture, technology, and the market. Held May 3-4 in Nashville, the program this year is designed to both inform and inspire the leaders of Christian publishing.  Topics include:

  • Christian Leadership in Uncharted Territory
  • Recruiting from the Margins and Emerging Leaders
  • The Changing Landscape of the Church and what It Needs Most from Christian publishing
  • It's a Hybrid World: Helping Authors Discover Readers
  • Findings from the most recent Nielsen Study of the Christian Consumer Market
  • Discovery and Delivery as the Art of Solving Consumer Problems
  • Reader Engagement and opportunities amid format and channel agnosticm


 

LEADERSHIP SUMMIT SESSION SNAPSHOTS:

 

Nielsen Book Directors to Conduct Two Important Sessions at Leadership Summit on Christian Market Shifts and Opportunities

Kristen McLean and Greg Anastas of Nielsen Book will lead two sessions at the upcoming Leadership Summit.  Their first session will focus on the simultaneous shifts the Christian market has faced in the last decade: shifts in technology, sales, and reader demographics, which have had a deep impact on the way we do business. They will share key data that will help publishers make smarter decisions about where to focus efforts for higher engagement with the Church, booksellers, and the larger Christian market. In their second presentation, Greg and Kristen will draw on Nielsen’s 2015 Segmentation Study of the Christian Book Consumer Market. This came out late last year, and Leadership Summit will give an opportunity to weave this study together with some broader ideas about where the Christian Reader is headed, and how we can meet them where they live.  The session will address core questions such as: Who reads Christian books? What are they reading? How are they reading, and how is the face of our readership changing? Where are the biggest opportunities for engaging those who will be the most prominent practitioners of Christian faith in the next 5, 10, and even 30 years?

It’s an exciting time to be asking these questions. 

Attend Leadership Summit to get the answers and better inform your business decisions. 

 

LifeWay Research executive director, Ed Stetzer PhD, will present a session at Leadership Summit on how Christian publishers can best reflect the churches they serve and the culture they influence.  His newest article for Christianity Today, co-authored with NAE's Leith Anderson, takes on the task of Defining Evangelicals apart from political profiling.

 

The industry's upcoming Leadership Summit, held May 3-4 in Nashville, is designed for the leaders of Christian publishing: managers, directors, vice-presidents, and C-level executives. It’s the one major event of the year when publishing leaders can learn, network, and talk about the opportunities and the challenges facing our industry.

 

This year we are excited to welcome LifeWay Research executive director Ed Stetzer to the Leadership Summit stage. Ed is going to talk about ways Christian publishers can best reflect the churches they serve and the culture they influence.

 

In a just-released landmark study, conducted by LifeWay Research, evangelicals are shown to be quite diverse—more than we realized—when examined by what they actually believe. Take a moment to access an essay by Ed Stetzer and National Association of Evangelicals president Leith Anderson, to be featured in the April 2016 print issue of Christianity Today, on what evangelicals actually believe. Their conclusions are an eye-opener.

 

If you are a subscriber to Christianity Today, you will have full access to the essay. If not, you will have to wait until April for the full report. Either way, you will learn more about the diverse and dynamic market you serve at Leadership Summit, where you will hear from Ed and 20 other industry and thought leaders.

 

Bring your leadership team and join the conversation as we chart a successful future for Christian publishing!  Take advantage of additional discounts for bringing 2 or more from your organization.

 

Learn more at ECPALeadership.org



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