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ECPA Commissions Nielsen for New Landscape Survey Christian Market

Thursday, November 17, 2016  
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2017 Report will provide new, comprehensive, in-depth look at industry’s consumer and book buying trends

 

Contact:  Stan Jantz, Executive Director, ECPA, 714-655-5341, sjantz@ecpa.org

November 17, 2016, Phoenix, Ariz. -- The Evangelical Christian Publishers Association (ECPA), on behalf of its member publishers, has commissioned The ECPA Landscape Survey of Book Buying Trends in the Christian Market through Nielsen’s Books & Consumers, the definitive monthly tracker for book consumers in the U.S.

ECPA has underwritten the report so that member publishers will be able to purchase the report at a deep discount – on a sliding scale based on company size. 

“Today’s publishers need the best and most accurate insights possible in light of the challenges of an evolving Christian book market – with shifts in channels, technology, and content as new generations find new expressions for their faith," explains ECPA executive director Stan Jantz.  

“The ECPA Research Committee, made up of industry leaders within ECPA and chaired by Tammy Gaines (United Methodist Publishing House/Abingdon Press), has been intricately involved in the scope of this project to ensure it is an invaluable resource to ECPA publishers in the year ahead.”

Completed and available to ECPA members in January 2017, the study will be a definitive snapshot of today’s Christian book market.  An addendum with full year 2016 data and a Bible analysis will be supplied to report purchasers in April at no additional charge.

Purchasers will:

  • Gain a fundamental view of the larger Christian book landscape;

  • Understand how their business fits within the larger ecosystem;

  • Identify new opportunities for growth and competitiveness.

“This is a completely new report,” states ECPA Research Chair Tammy Gaines.  “It not only features the latest data on the Christian book consumer but dials into trends in content and buying behavior, provides insights into how our books fit within the larger publishing landscape, and will reveal where our brightest opportunities lay.” 

For more information, member pricing, and ordering, please visit ECPA.org/?page=2017TrendsReport or contact ECPA.

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The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade organization, comprised of nearly 200 member companies worldwide, representing a combined revenue of nearly $1.4 billion. Since 1974, ECPA has strengthened Christian publishing by building Networking, Information, and Advocacy opportunities within the industry and across multiple channels so that our members can more effectively produce and deliver transformational Christian content.  For more information about ECPA: info@ecpa.orgECPA.org.

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen is the leader in Book POS tracking through its BookScan product range, including its B&N, Target, and Walmart BookScan dashboards. In addition, Nielsen facilitates back-end publisher and retail supply-chain services through its Nielsen BookNet and PubEasy services, and consumer research through its Books and Consumer Tracker which speaks to 72,000 unique US book consumers annually, purchasing more than 150K titles annually. Additionally through its  PubTrack ™ Digital, PubTrack ™ Christian, and PubTrack™ Higher-Ed services, Nielsen provides specialist  insights for the eBook, Christian, and Higher Ed Publishing sectors. For more information email know@nielsen.com

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