Connecting You to Vital Information
Friday, February 04, 2011
Posted by: Sheri Toomb
Connecting You to Vital Information
Mark W. Kuyper, President/CEO, ECPA
E-Link, February 2011
ECPA Strategic Goal #2
will provide a wide array of avenues to access expertise, data and
information about publishing in general, our industry specifically,
developing technologies, vendors, legal issues and global opportunities.
and data were front and center at the Digital Book World Conference
(DBW) last week. It seemed every speaker was quoting research from
different sources or talking about standards, metadata and tagging.
Scott Lubeck, Executive Director of the Book Industry Study Group
(BISG), has continually made the point that making assumptions based on general data are no longer an option for publishers in this digital era.
Today’s publisher needs specific
data and information in order to make informed decisions on everything
from product development (with all of its metadata and tagging), the
current marketplace, the various forms of distribution, to third party
vendors, marketing, discoverability, and consumer behavior.
only do you need to know a lot more than you ever have before, but a
myriad of data and information is now available like never before!
fact, almost every ECPA-member CEO has told me that if there was
anything ECPA could do to help make publishing information easier to
access and digest, it would be a great service. I believe we’ve made
great strides in that area on behalf of our members, and I’d like to
tell you about a couple of new services we’ve developed, now available
ECPA.org is Information Central
In order to meet our members’ information needs, we have provided easy access to a number of sources through our new website at http://www.ecpa.org. In the News section we connect you to many industry blog, twitter, and news feeds as well as Association news, member press releases (Rush to Press)
and a Press Room. These feeds are populated with observations and
opinions from many of the leading voices within the ECPA community and
the publishing industry at large.
In the Community
area, you will also be able to track the developments of most of the
Association’s committees, peer groups, task forces and forums. You can
offer your opinions, ask and answer questions, and generally connect
with the ECPA community to get help from your peers.
In the sub category of Links
we have created a list of key third party vendors you can search based
on their services like: Advertising/Marketing Services, Content
Solutions, e-Catalog services, Royalty and Rights Management, Workflow
Solutions and many more. You will be able to identify which companies
are ECPA members, sponsors and solutions providers that offer discounts
or savings unique to ECPA members. Many of these companies have site
profiles providing more information about the breadth of their services
with all of the their contact information.
In our Community Calendar (Events menu),
there is a listing of industry events including conferences and
webinars from some of the most popular and influential organizations,
often with discounts for ECPA members. Over time, we will introduce
more information including standards and best practices from other
organizations like the Book Industry Study Group (BISG) and the
American Association of Publishers (AAP).
‘Data is King’
has been a challenge to access quality information about how books are
selling in the industry. To support this need, we are proud to be in
the final stages of delivering the Pubtrack Distribution data, which tracks 100% of the sales out of the warehouse regardless of channel and is aggregated with other ECPA publishers.
new service from RR Bowker is the most comprehensive, accessible,
multi-channel reporting tool in publishing today. It was created first
for the ECPA family of publishers, but will soon expand into the larger
publishing industry. This service provides unprecedented exposure into
channel distribution, returns, category movement, market share and more.
program has already been developed and is populated with at least two
years of data by participating publishers that include Zondervan, Thomas Nelson,
Tyndale, Crossway, David C Cook and Gospel Light. We hope to add
several more publishers this year to make the data even more
comprehensive and valuable.
We will continue to provide
high-level information to the industry in the form of quarterly reports
from this data. As participation expands, more reporting will become
available. Eventually we hope to use this data to drive more press
coverage of our members’ products and the industry as a whole.
Additional ECPA Programs to keep you Informed
new efforts join a host of other services we offer our members to keep
you abreast of the latest news and information affecting your daily
decisions. They include:
Our educational Book Cover Awards program
In addition, our events, the Executive Leadership Summit (ELS), CEO Symposium, PUBu and PUBu online offer you some of the most current data, information, research and thinking on publishing issues today.
At ECPA, we are working hard to keep you informed, but we also need your help to do this: Your participation is critical to the success of these programs and
your continued feedback is vital to helping us meet your ever-changing
and expanding needs. As you engage in our services, please feel free to
share your thoughts and comments so we can serve you even better!
Mark Kuyper is
the President and CEO of ECPA. He has nearly 30 years of experience in
the Christian resources industry. Previously he served as the VP of
Business Development and Marketing for CBA (the trade association for
Christian retailers). He also worked for NavPress for over 10 years
starting as a Customer Service Supervisor and completing his service as
Sales Director. During this time he also served on the Leadership and
Publishing teams for the organization. He began his career as a manager
for Family Christian Stores. Mark currently serves on the board of the
Book Industry Study Group (BISG) and Magazine Training International. Mark is married to Vicki, an author of more than 50 books, and has two grown children.