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ECPA Honors David Koechel with Jordon Lifetime Achievement Award

Tuesday, May 03, 2011   (0 Comments)
Posted by: Sheri Toomb
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ECPA Presents the 2011 Jordon Lifetime Achievement Award
to Design Legend David Koechel

Koechel credited for transforming the look of Christian publishing

Mark Kuyper, President and CEO, ECPA
480-966-3998 ext. 210,

May 3, 2011, Colorado Springs, CO – Last night the Evangelical Christian Publishers Association (ECPA) honored David Koechel with the 2011 Jordon Lifetime Achievement Award at the opening night awards ceremony of the industry’s Executive Leadership Summit, currently in session in Colorado Springs.

Koechel’s five-decade career in design has been credited by many industry veterans to have "changed the look of Christian publishing,” making it more competitive with general publishing, and opening new marketing channels for Christian books. The phrase, "that’s a Koechel cover” became the design standard for Christian publishers and other designers.

This is the first time ECPA has recognized a graphic design professional for the industry’s Lifetime Achievement Award. ECPA President/CEO Mark Kuyper states, "We are proud to honor David’s exceptional contributions to the industry, while affirming the importance of good design and the value of a publishing team in successfully bringing a book to market. David has the genuine heart of a servant. His expertise, tireless enthusiasm, wise counsel, and longtime friendships with publishers, art directors, and many bestselling authors have made a world of difference for the cause of Christ.”

The industry took note of David’s talent in the mid-60’s when Gary Johnson at Bethany House Publishers commissioned him to do his first book cover, and numerous publishers soon followed. In 1967, Pat Zondervan brought David their entire backlist to re-cover, which truly launched David’s career. In 1974, David teamed up with John Peterson, and Koechel Peterson & Associates was incorporated in 1978. The business continued to expand to every major Christian publishing house and a host ministries—producing thousands of book covers, ads, corporate and Bible logos, including the original NIV logo.

Besides always being on the cutting edge of technology as well as an industry expert on papers, inks, fabrics, foils, and publishing trends, David developed lifetime friendships with many of the industry’s leaders, such as Bob Hawkins Sr., Bill Bright, Kay Arthur, the Zondervans, Ruth Bell Graham, Gary and Carol Johnson, Kathryn Kuhlman, David Moberg, Laura Minchew, Byron Williamson, Jack Countryman, Rolf Zettersten, and so many more. When publishers needed advice and a creative spark to get a project underway, David was the one they called, and still do.

View a sampling of Koechel covers here.

The prestigious Jordon Lifetime Achievement Award is presented by ECPA to an individual for their exceptional contributions to the Christian publishing industry and is named in honor of Charles "Kip” Jordon (1945-1997), beloved Christian publishing veteran of more than 25 years, and former publisher of Word Publishing.

Former recipients of the award are:

2010 – Charles Colson
2008 – Dr. John M. Perkins
2007 – Dr. R.C. Sproul
2006 – Robert K. DeVries
2005 – Barbara Johnson
2004 – Dr. Lloyd J. Ogilvie
2003 – Joni Eareckson Tada
2002 – Dr. Warren Wiersbe
2001 – E. Brandt Gustavson and Dr. William R. "Bill” Bright
2000 – Jarrell McCracken
1999 – Hugh Barbour
1998 – Sam Moore
1997 – Charles R. Swindoll
1996 – J.I. Packer and Leonard LeSourd
1995 – William T. Greig, II
1994 – Ernest E. Owen
1993 – Robert H. Hawkins
1992 – Mrs. Clyde H. (Muriel) Dennis
1991 – Dr. James C. Dobson
1990 – Billy Graham
1989 – Robert L. Kregel
1988 – Floyd Thatcher
1987 – Russell T. Hitt
1986 – Herman Baker, John T. Bass, and Richard C. Halverson
1985 – Peter Kladder Jr., Robert L. Mosier, and Cyrus N. Nelson
1984 – Carl F.H. Henry and Kenneth N. Taylor
1981 – Pat J. Zondervan

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The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade organization comprised of over 150 member companies that are involved in the publishing and distribution of Christian content worldwide. Since 1974, ECPA has strengthened Christian publishing by building networking, information, and advocacy opportunities within the industry and throughout multiple channels so that our members can more effectively produce and deliver transformational Christian content.

For more information about ECPA, contact us at 480-966-3998, or visit the ECPA Community website at

Photo caption:  ECPA President & CEO Mark Kuyper (left) presents the Jordon Lifetime Achievement Award to David Koechel (right).

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