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ECPA Wire: Industry News

2012 Christian Book Award finalists and winners promoted by major retailers and media outlets

Monday, July 09, 2012   (0 Comments)
Posted by: Sheri Toomb
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Retail promotion of the Christian Book Award finalists and winners continue to be a pivotal piece of the Christian Book Award program.  ECPA works diligently throughout the year to resource retailers and media with the information they need to raise awareness among consumers about quality Christian content produced by our members.

In addition to numerous announcements in industry and trade press, retail and media outlets promoted this year’s Christian Book Award designees to their consumer base.  Here is a recap of some of them:

 

Amazon displays a permanent link called "Christian Book Awards” that directs to a dedicated page featuring the year’s award winners on their Christian Books & Bibles home page.

 

Barnes & Noble:  The Christian Book Awards are permanently displayed under their Book Awards listing, with a dedicated page to the winners.

 

Berean Christian Stores / Covenant Group:  Winners were featured in dedicated eBlast to consumer base, included in summer catalogs, and are displayed as featured products on website.

 

Christianbook.com featured the finalists and winners on their home page and in respective category pages; sent eBlasts to consumers announcing finalists (April) and winners (May); and developed a dedicated page promoting finalists and winners.  They also have each winner labeled graphically with the Christian Book Award seal.

 

Christianity Today:  Will run four ½ page and full-page print ads featuring award winners in Christianity Today, Books & Culture, and Leadership Journal in Fall pre-Christmas issues.

 

Chris Fabry Live! Radio aired announcement of the winners and featured them on show website.

 

Crossings Book Club developed online promotions featuring the award designation of the Christian Book Award finalist and winning titles they carry.

 

Family Christian Stores carried banner ads on their home page in May and continually features a dedicated page for winners and finalists.

 

Munce Stores:  Munce's online More to Life magazine now features the Christian Book Award winners on a dedicated page and as a slide and link on their home page.

 

Parable: Banner ad on Parable home page announcing both finalists and winners, end cap POP displays in stores for finalists and for winners; eBlast to 200,000 customers featuring winners; featured page on website.

 

The Signature Websites Network promoted the Christian Book Award finalists and winners with website features and email marketing for over 600 Christian retailers, Church bookstores, broadcasters and ministries.  Over 6 million unique Christian product buyers visited the Christian Book Award features on these private branded Signature Websites, which included coordinated in-store and eBook promotions, driving sales for Christian retailers in-store as well as online.

 

SUBMISSION DATES FOR 2013 PROGRAM:  SEPTEMBER 1-30, 2012

For more information, go to www.ecpa.org/?page=cba_1_overview


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