2012 Christian Book Award finalists and winners promoted by major retailers and media outlets
Monday, July 9, 2012
Posted by: Sheri Toomb
Retail promotion of the Christian Book Award finalists and winners
continue to be a pivotal piece of the Christian Book Award program.
ECPA works diligently throughout the year to resource retailers and
media with the information they need to raise awareness among consumers
about quality Christian content produced by our members.
In addition to numerous announcements in industry and trade press,
retail and media outlets promoted this year’s Christian Book Award
designees to their consumer base. Here is a recap of some of them:
displays a permanent link called "Christian Book Awards” that directs to a dedicated page
featuring the year’s award winners on their Christian Books & Bibles home page.
Barnes & Noble: The Christian Book Awards are permanently displayed under their Book Awards listing, with a
dedicated page to the winners.
Berean Christian Stores / Covenant Group: Winners were featured in dedicated eBlast to consumer base, included in summer catalogs, and are displayed as
featured products on website.
featured the finalists and winners on their home page and in
respective category pages; sent eBlasts to consumers announcing
finalists (April) and winners (May); and developed a dedicated page promoting finalists and winners. They also have each winner labeled graphically with the Christian Book Award seal.
Will run four ½ page and full-page print ads featuring award winners in
Christianity Today, Books & Culture, and Leadership Journal in Fall
Chris Fabry Live! Radio aired announcement of the winners and featured them on show website.
Crossings Book Club developed online promotions featuring the award designation of the Christian Book Award finalist and winning titles they carry.
Family Christian Stores
carried banner ads on their home page in May and continually features a dedicated page for winners and finalists.
Munce Stores: Munce's online More to Life magazine now features the Christian Book Award winners on a dedicated page and as a slide and link on their home page.
Banner ad on Parable home page announcing both finalists and winners,
end cap POP displays in stores for finalists and for winners; eBlast to
200,000 customers featuring winners;
featured page on website.
The Signature Websites Network
promoted the Christian Book Award finalists and winners with website features
and email marketing for over 600 Christian retailers, Church
bookstores, broadcasters and ministries. Over 6 million unique
Christian product buyers visited the Christian Book Award features on
these private branded Signature Websites, which included coordinated
in-store and eBook promotions, driving sales for Christian retailers
in-store as well as online.
SUBMISSION DATES FOR 2013 PROGRAM: SEPTEMBER 1-30, 2012
For more information, go to www.ecpa.org/?page=cba_1_overview