Financial & Sales Operating Performance Report


Most comprehensive and in-depth compilation of current performance statistics for evangelical Christian publishing industry to date

ECPA's Financial & Sales Performance Report presents detailed sales and operating data including sales by product type and by market channels. The information is designed and presented in order to provide easy-to-understand guidelines for identifying sales statistics and business performance improvement opportunities.

The report breaks down comparative financial ratios and statistics in several different ways: by participants overall, by company sales volume size, by sales focus related to books, and by corporate structure (non-profits and for-profits), including a special grouping of high profit firms.

In-depth analysis of data is presented in a user-friendly format with graphs and charts, and includes the following categories:


• Overall profitability
• Expense management: gross margin v. expenses ratio
• Top expense categories that are most closely monitored
• Inventory turn
• Sales and gross margins per employee
• Total payroll as percentage of sales
• Asset turnover
• Debt to equity ratios
• Percent change in net sales over the past year
• Forecasted sales growth
• Detailed sales analysis by product type and by market channel

Participating companies automatically received a highly valuable and confidential Company Performance Report, which compares their individual company data alongside the industry norms.

To order the current report - or to participate in the next industry study - contact Michael Covington .

Order this report online





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480.966.3998
info@ecpa.org